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"This course stands out from the rest" Jen Trevorrow PG Sept 2016

Last updated March 23rd, 2017

Jen Trevorrow – PG Diploma Student Sept 2016

In September 2016 I made the bold decision to turn my career around and start over. After thoroughly researching several courses online, I decided to sign up to The Event Academy, a course that stands apart from the rest for its hands on approach to event marketing.
My previous career in content marketing and journalism was filled with opportunities that included working alongside PR companies at launch events. However, this only scratched the surface of the event process, and is one of the main reasons why I was eager to learn more.
My personal highlight of the past six months has to be hosting a live event with a brilliant team of fellow students. It was an honour to work alongside people who truly cared about the project and its cause. There was a great deal of passion and motivation, with no money incentive, and this made the whole experience all the more gratifying. When the event ended I felt a swell of pride for the team, who all worked incredibly hard to plan and execute a successful event and raise money for the charity brand, Teenage Cancer Trust. It also gave me the opportunity to get to know my classmates better, which was a bonus.
My most challenging – and surprising — learning curve on the course was pitching. As someone who regularly looked down the lens of a camera, and stood up in front of colleagues to present content plans, I thought my pitching skills were covered. However, I quickly realised I had a lot to learn in this area. Selling an idea and holding the attention of the client was never something that I really thought about. However, in-house company meetings or reading a script don’t necessarily require the theatrical flair needed to win over the room. After doing the course, it is fair to say that I feel more confident about my pitching skills.
My advice for aspiring event professionals would be to work really hard and be prepared to leave your ego at the door. Whether you have a professional background or not, everyone is equal. The person with least experience could end up being most successful, and serve as a useful contact down the line. Also, volunteer as much as possible as you could meet a future employer that way.
After three intense months in the classroom and three months spent interning at the experiential agency MKTG, I have managed to secure a permanent role as a Client Executive, working on a large marketing campaign for Coca Cola. I can’t wait to see what the future holds.

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