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What are YOUR favourite events?

Last updated July 27th, 2016

You’re responsible for a Royal visit to open a new factory in Cumbria. That means as well as having to look your best and remembering how/when to curtsy you must be completely on top of all the protocol surrounding the visit, any press coverage, how The Queen accompanied by the Duke will tour the building and ensuring the schedule is agreed weeks in advance.
And did we mention that you get to meet Her Majesty the Queen? While you’re busy as the event manager and keeping everything else running smoothly?
Emma Chapman is finishing her online diploma course with us and she managed a Royal Visit for a factory opening in Cumbria in her last role. She’s also worked on celebrity studded events for the BBC. Favourite events she’s worked on involve the Royal Family or celebrity attendees. So we asked her why …

If you could organise ANY event, what would it be?

I’d organise something to promote art for children and I’d invite Kate Middleton. I know she is a patron for the Art Room, a children’s charity dedicated to offering art as a form of therapy. She’d be amazing to have along, I love the way she and Wills are reshaping the image of the Royal family. They’re a lot more modern and will be the future King and Queen. They’re much more laid back about being in the public eye than the older generations of the Royal Family and it’s great to see how things are changing.

Do you have any tips on running Royal visits or celebrity events smoothly?

The key to it all is getting all the details correct. When I organised the Royal visit in Cumbria I really enjoyed the level of detail – I take pride in getting everything ship shape. It went right down to the wording on the plaque commissioned to mark the event. You must use the wording “Queen accompanied by the Duke” and not “Queen and the Duke”. I was in close contact with the Royal press office and had to get everything signed off by them.
It is the same for celebrity guests. They’re busy people, everyone wants a piece of them and they need looking after. You have to make sure you cater for their requirements.

What do you think makes a brilliant Event Planner?

Be organised and self motivated! Its essential for the job and also make sure you listen to other people. You can learn so much just by paying attention and learning from how other people do things.
I also can’t over state the importance of good documentation! I’ve always produced a detailed Event Memo in all my roles and this was reinforced by what we were taught on the course. We were given templates for Function Sheets and other useful documents that I’m using as I set up my own events planning business.

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