Virtual Open Evening
Call us: 020 7183 5129

Intensive Diploma

Want to study in a virtual classroom? Our 2 week Intensive Diploma is now available as an "onlive" course

Key Course Details

Total Course Price:

2 Week Intensive Diploma Course

Difficulty Level 4

2 weeks (plus online modules and exam)

Next Start Dates:
Monday 16th November – Friday 27th November 2020

Virtual Classroom, Onlive

Standard Payment
£450 deposit

£1000 balance 2 weeks before course start

No Payment Plan Available


Enrol On Course

A full time two week* immersive “onlive” course delivered in a virtual classroom

Globally recognised Level 4 CIM qualification that will set you apart in a competitive job market

Virtual site visits to key London locations to learn how to plan & recce e.g. Tobacco Dock & Spencer House

Fast paced learning covering event management, commercial skills e.g. marketing &  soft skills e.g. pitching & presenting.

Course includes projects for blue chip clients & agencies to answer their event briefs

Access an alumni network of over 2,000 graduates in the industry – instant contacts and instant credibility

Access to volunteering roles to enhance your CV & build your contacts

**Additional online support including learning modules before the course starts, exam revision support webinar & exam post course to achieve your qualification.

I was very lucky to have had a place on the part time Event Management Diploma course which I completed in 2009. I was...


My experience at The Events Academy has been nothing but brilliant. I had known for a while I wanted to get into events but couldn't...


Fabulous onlive course! I am having such a great time attending the Intensive Diploma onlive course ! Awesome and precious content, brilliant and inspiring lecturers, benevolant...


I can't recommend the Event Academy enough!!! I did the 'one year degree alternative' course which is comprised of Certificate, Diploma and Postgraduate Diploma qualifications....


Advanced (level 4) course AMAZING!!! During the COVID-19 Pandemic I decided that I would use the time to work on setting up my own Event...


I am an on line student studying for the Diploma and I can only but recommend this course. With regards to the course itself,...


I recently studied the two week intensive course and with not having much experience in the events industry and wanting to move forward with a...


Since starting my course with the Event Academy, I haven't looked back once. The course is so interesting and very well structured, and alongside the...


I cannot stress enough how important and relevant The Event Academy have been in my break through into the events world. I learnt so much...


The Event Academy - Wow! I thought I knew a bit about event management but I learnt so much more... The pace was fast and...

This 2 Week Diploma is an immersive blend of practical learning, project work and lectures from our team of experts.
Book A Callback Book Open Evening


Your intensive Diploma in Event Management for Marketing & Communications is a full-time two-week course delivered in a virtual classroom.

We call this onlive. This means we are able to deliver all our lectures to you in a virtual environment with student to lecturer interaction in real time

The course is a blend of practical learning, project work and lectures from our expert tutors.

You will cover event management fundamentals: planning, marketing and creativity across a wide range of industry sectors including festivals, weddings and sporting events.

The course blends virtual classes and digital support module learning.

During your course you will work on a group project to plan and organise an event. Working as part of a small team with a brief from a real client, you will develop creative, marketing and events solutions to achieve the objective before pitching your idea to the client.

To help you prepare for your course you will be given access to three pre-course modules one month ahead of your course start date. Within a month, you will also sit your end of course exam from the comfort of your own home. This will be preceded by an online exam revision webinar.

For many, the Diploma Course is a powerful springboard to a new career. For some, it is an opportunity to gain a fresh injection of learning to enhance their existing role. For all, it is challenging, fun, different and above all effective.


What you get:

  • CIM Accreditation – our Diploma is the only internationally recognised event management course with Royal Charter accreditation status, provided by the Chartered Institute of Marketing.
  • Modules taught by experts – our lectures are delivered by highly experienced event professionals who come from all areas of the industry and share our commitment to delivering the best training available.
  • Practical learning – your course will involve working on a live project set by a real client, and will culminate in a group event project, giving you invaluable practical experience.
  • Site visits – to some of London’s top venues, with behind the scenes access to understand the planning required from an event manager’s viewpoint.
  • Guest speakers – your lectures will be supplemented by guest speakers from the industry, giving you further expert insights.
  • Templates and support documents – covering everything from production schedules, venue checklists, budget planning and health and safety assessments.
  • Volunteering – we offer opportunities for our students to volunteer at events as diverse as the London Marathon, Secret Cinema, the Brit Awards, charity balls and the UNA Film festival.
  • Alumni– once you graduate you will have the opportunity to join our Alumni network of over 2,000 past students.

Course Details

This is a two week course (Monday to Friday) and will be delviered in a virtual classroom.

Classes run from 10:00 – 16:00 daily and you will be provided with private log in details to attend your virtual classes,

See below for the details on the Course Modules covered:

Event Management Planning

Overview: Develop an understanding of the scope and breadth of the event industry. Identify how and where events fit within business, charitable and social environments, review the way that events are utilised by organisations.

Co-ordinating Events

Overview: Co-ordination of events requires skills in planning, managing, executing, and overseeing day-to-day operations. Learn how to manage event logistics. Understand the financial aspect of event management and learn how to create a simple event budget. See how industry experts set out their planning documentation for profitable events.

Corporate Events & Conferences

Overview: Learn the basic principles of corporate event management and how programs are designed to enhance a business’s performance. Develop the corporate skills needed to pursue a career in conference organising and exhibition management.

Marketing Events 

Overview: Learn the relevance of marketing an event to a specific audience and the most effective methods of doing this. Develop knowledge of marketing models that can aid profitability, and learn how to implement them.

Experiential Marketing

Overview: Develop and plan experiential marketing campaigns, apply post-event analysis and measure successful strategies.

Wedding Planning (Online module)

Overview:  Weddings are big business and a popular area of the event industry. Learn the vital basic skills associated with creating and managing weddings ceremonies and wedding receptions.

Creativity in Events

Overview: Learn about creativity and how to use it when organising events. Develop skills to turn ideas into reality and to effectively communicate them to a client.


Overview: Learn the skills required to be the organiser of large-scale festivals and mass participation events. Get to grips with how festival sites are arranged, how the flow of attendees can affect a festivals success and how, if executed correctly, festivals can have huge cultural impact.

Presentation Skills

Overview: Work to improve your personal effectiveness when presenting to an audience. Learn effective interview and presentation skills through informal assessments, with the express aim of building confidence in your own style.

Leadership (Online module)

Overview: Good leadership and wisdom is vital when managing events. Learn what it means to be a true leader and begin to develop your skills to be a great team player and an effective manager.


Overview: Learn about technical event production. Understand the basic principles of production and the importance of a producer during an event.

Risk Management

Overview: Learn how to evaluate the risk involved in your event. From health and safety legislation and risk assessments to event insurance, this is the module where you learn to dot the ‘i’s and cross the ‘t’s.

Social Media (Online module)

Overview: Discover the world of social media in relation to events.  Understand how it can be used and the best types to suit your event.

Event Technology 

Overview: The world of event tech is developing rapidly and as an event professional, you will need to stay ahead of the curve. Learn how technology is being used today in events.

Sports, Hospitality and Sponsorship

Overview: Review the relationship between business and events, and how organisations benefit from hospitality and corporate sponsorship. Understand how sporting events are used as positive relationship building mechanisms. Learn how to identify the right celebrity for a sponsorship campaign.

Fundraising Events

Overview: The charity sector is one of the fastest growing in the industry. Understand the principles of charity events and find out why they are an integral part of the fundraising mix. Develop skills that will enhance negotiation and learn to create a simple fundraising budget.

Celebrity Events

Overview: Understand how celebrity events differ from other events and learn about the emergence of celebrity status over recent years. Learn how to choose and source the most appropriate celebrity for your event and how manage them on site.

Public Relations

Overview: Develop a sound understanding of public relations for event management. Learn how to identify the best media channels for promoting an event, write a press release and how to approach the media to get positive results.

Event Sales 

Overview: Whether you want to work for an agency or a venue or in the corporate sector, you will need excellent sales and negotiation skills. Learn how to develop and manage relationships to maximise sales and client longevity.

Sustainable Events (Online module)

Overview: Learn about how to make your event environmentally friendly. Discover how to source the best ‘green’ supplier and learn about emerging attitudes to environmental issues.

Exam Revision (Online webinar)

Overview: Join the online exam revision webinar to help you recap your learning and prepare you for the exam.

Need more information, talk to our team.

2 Week Diploma


Difficulty Level 4


2 Weeks Onlive

Next start dates

16th November 2020 (Enrollment Opening Soon)


Virtual Classroom, Onlive

Course Price


Enrol on Course

Find Out More

How To Enrol

International Students

Payment Options

Doing this diploma course was 100% the best thing I have done.

Dionne Antobus

Amazing team of lecturers who were inspiring, engaging and passionate about what they do.

Charlotte Albrecht

I’d researched many events courses in London and this one is THE BEST. Worth every penny

Pawel Dobrowolski

Everything is there for you to succeed it’s just how you go about it to ensure you get to where you want to be. Go for it!

John Combes