Luke Fredberg is a London-based, polycultural communications strategist who has worked across significant global brands over the last 20 years. His most recent role was VP, International Communications, for one of the world’s largest media conglomerates, ViacomCBS. In this position, he was responsible for developing and implementing global communications strategies. Luke joined CBS Corporation in 2009 as Director of International Communications having worked in a number of international communications roles, including the Head of European Consumer and Sponsorship PR for Visa, where he was responsible for the PR activation of Visa’s global sponsorships including the 2008 Beijing Olympic Games and the 2007 Rugby World Cup in France. Prior to this, Luke was based in Sydney, Australia working for integrated marketing agency, Spin Communications. An Australian/Cypriot/British citizen, Luke received a B.A. Media Studies from the University of Adelaide and a Masters of Journalism from the University of Wollongong.
