Creativity In Events

The creativity is a fluid process and it can be hard to know where to start. This masterclasses will help you…

• Understand the different perspectives and backgrounds to creativity
• Gain confidence in taking on creative event challenges
• Learn the fundamental processes to drive creativity
• Discover the core skills and processes of running effective ‘brainstorms’

Lorne is Creative Director of FathomXP as well as co founder of The Event Academy. Fahom is an experiential engagement agency working with organisations such as Lego, Nestle, GSK, AXA and KING. In this lecture he will take you through some of the key creative processes as well as the techniques that will enable you and your team to build and deliver unique creative experiences for your clients, customers, employees and participants

Stage 2 requires you to ensure answer the brief and deliver a inspirational event. We guide you to…

• Work through Objectives to ensure that your Creativity is on brief
• Become familiar with rating and distilling ideas and measuring them against objectives
• Get inspired by ideas from some of our experts and our team
• Get stuck into a creative brief and learn some of the shortcuts
• Hear about some of the current creative events that you can be inspired by…