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Degree Alternative

Learn key skills, gain industry experience plus a mentoring programme & access to 3 month work placement to provide a gateway to a career

Key Course Details

Degree Alternative

Level 7

9 months

Next start dates
Monday 12th October 2020 – Monday 14th December
Placement to follow

Business Design Centre, London

Total Course Price:

Standard Payment
£2,000 deposit

£9,500 balance 2 weeks before course start

Payment Plan
£2,010 deposit

6 x instalments of £1,735

Enrol On Course

Full time 1 year course including 3 month industry placement providing comprehensive training and insight into the events industry

Guaranteed 3 month work placement and on going connections through our student support system

Graduate with a Level 7 CIM endorsed Postgraduate Diploma in Event Management – the highest level of accredited qualification in the industry within 12 months

Insight into incredible venues and event agencies including The BreweryMiddle TempleTobacco DockFulham PalaceChandos House and WRG

In depth skill-based learning across all elements of event management including project management, event planning, marketing, health & safety, budgeting, it skills, production, PR, presentation, creativity and risk management

Tailored one to one coaching and career guidance from our expert tutors

The opportunity to join our alumni network of over 2,000 graduates in the industry – instant contacts and instant credibility

A wide range of practical experience through volunteering and live event projects throughout the course to enhance your CV

Invaluable connections made on the course with numerous guest industry lecturers & experts – a valuable network that will stay with you throughout your career

The course has been absolutely vital to my success in the industry because it has given me a real firm foundation with a lot of practical training.

Chirag Patel, AEG Live
Our goal is to recreate the experience of actually working in the industry to prepare our students to achieve meaningful creative careers. Download our Brochure to get more in depth details on what you study & entry requirements.
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Our goal is to provide the best event training courses available and prepare our students to achieve meaningful careers.

We do this by teaching students, not only how to design and deliver successful events, but also how to pitch, interview, work in teams and manage people. We call this being ‘work ready’. It’s what the industry requires from us and it’s what we love doing. To date, over 3,000 students have passed through The Event Academy and over 90% of our level 7 graduates are employed in the event industry 6 months on from graduation.

Our Degree Alternative enables those with little or no previous event management experience or qualifications to graduate with a level 7 Postgraduate Diploma (accredited by the Chartered Institute of Marketing) within 9 months. Working your way through the Foundation, Diploma and Postgraduate stages to achieve Degree Alternative, you will receive personalised coaching throughout your journey to prepare you for each stage.

Course Modules

At each stage, you will progress through Core Modules of event management and key subject modules, developing broad knowledge and understanding of all event sectors. You will receive a range of support to aid your personal development along the way. Assessments come at the end of each stage and help prepare you for the next level of learning.


Every course begins with an introduction to the world of events and the event journey before we look into the following subjects. The Core Modules reflect the key elements that any successful Event Manager needs to deliver an event.

Co-Ordinating Events & Budgeting
Venue & Risk Management
Supplier & Logistics Management
Client & Customer Relations
Marketing In Events
Production & Technical
Creativity In Events

On our Degree Alternative you will also take a deeper dive into some sectors and key skills including:

Corporate Events
Fashion & Private Parties
Wedding Planning
Celebrity Events
Public Relations
Experiential Marketing
Digital Marketing
Immersive Events
Event Technology
Day In The Life Of An Event Manager
Sustainable Events
Setting Up Your Own Business

• 8 site visits to London locations
• 6 project briefs (real life client based scenario)
• 5 live pitches (presenting back your project brief to a real client)
• 1 live event – final project


Your Degree Alternative will culminate in a work placement with an events company or agency of your choice. This is a guided process from start to finish.

Your work placement is an incredible opportunity to apply all the skills and knowledge you have learned in the classroom and demonstrate your value to a prospective employer. It gives you real-life working experience as an event manager to add to your CV as well as helping you to better understand where you see yourself going in the event industry.

We help you to prepare your CV, teach you how to do your very best at the interview and advise you on the type of placement company we believe will suit you best. Through a series of one-to-one meetings, we match you to the perfect opportunity to suit you and your ambitions in the industry. We keep in close contact with you throughout the whole process.

Throughout your course you will also be able to take advantage of the many volunteering opportunities exclusively available to Event Academy students.

We also provide a comprehensive coaching programme including coaching sessions, personal performance reviews, setting targets and guidance through the project phase.

You’ll graduate into our alumni network, comprising over 2,000 fellow event professionals, movers and shakers in the industry globally.

Have a FREE consultation with our Admissions Manager to discuss course details with you

Degree Alternative


Level 7


9 Months

Next start dates

12th October 2020


Business Design Centre, London

Course Price


Enrol on Course

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How To Enrol

International Students

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Advanced (level 4) course AMAZING!!! During the COVID-19 Pandemic I decided that I would use the time to work on setting up my own Event...


I am an on line student studying for the Diploma and I can only but recommend this course. With regards to the course itself,...


I recently studied the two week intensive course and with not having much experience in the events industry and wanting to move forward with a...


Since starting my course with the Event Academy, I haven't looked back once. The course is so interesting and very well structured, and alongside the...


I cannot stress enough how important and relevant The Event Academy have been in my break through into the events world. I learnt so much...


The Event Academy - Wow! I thought I knew a bit about event management but I learnt so much more... The pace was fast and...


I highly recommend Event Academy! Before enrolling on my Online Diploma course, I compared Event Academy with the other UK accredited event management Institutes. I did...


Simply amazing! Since the beginning the teachers encourage you to develop a event manager mind set. We had classes in different types of venues which...