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Why Choose Us?

We are proud to be no.1, here's why so many people have chosen our courses.
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Experiential Learning

The Event Academy courses are a mix of classroom and experiential learning led by a team of expert tutors and industry guest lecturers.

Over 90% are our alumni are now working in the events industry a year after their graduation

We believe in learning a discipline as active and involving as event management by doing, by being challenged and by getting involved…so that’s how we approach your event management training.

Based at the Business Design Centre, Islington, the course will also be immerse you in the experiential ‘classroom’ that is London with visits to it’s internationally renowned venues, live events and creative agencies.

We are connected to and supported by over 500 of the top agencies, venues and event businesses in the UK and internationally. Their spaces, offices, people and partnerships allow us to get out of the classroom and into the real events world.

So when it comes to doing a site visit we don’t take you to any old hotel, we go to The Dorchester.

When it comes to experiencing behind the scenes in an event agency we visit WRG, Jack Morton, Imagination or Clarion.

When it comes to hearing from an event expert we bring in a top 10 leader in the industry.

When it comes to working on a project we put you in front of the Events Director of global brands like Nissan, EE, Old Mutual or Hilton.

There is nothing like doing a live project if you want to really learn.

We help you convert the theory into practice by getting you to pitch for a live project, with a real client and a real outcome.

As part of the PG course you will also deliver your own live event. For many, this is when it all comes together.

Academic Accreditation

You can be confident in the quality and rigour of our training through our endorsement with the Chartered Institute of Marketing – also known at CIM.

We are the only event training provider that they accredit and it took us nearly two years to earn that right.

The CIM are a globally recognised brand so when it comes to presenting your qualifications in an interview they will actually mean something.

The rigour that they apply to our processes, the outcomes from each course, the pass levels and the marking of your work is second to none.

We are also supported and endorsed by The International Special Events Society, Institute of Hospitality and The International Live Events Association and the Association of Arts and Entertainment Management.

Student Support

We also know that your course will be more than just event learning.

It’s about how you’re looked after, how you’re treated, how you’re supported, who’s in your class, what additional opportunities you can be involved with and what networks you can join.

We will support you throughout your course and beyond – once you’re in, you’re in.

Our team are passionate about creating an intimate, productive and fun experience. They are always there on the end of the phone, email or web chat.



Your experience of the course is also more than just the formal learning that we schedule for you. There are also volunteering opportunities that you can get involved with and build your CV.

These experiences enable you to understand the variety within the industry, and to build your confidence in a range of situations – from Secret Cinema to The Brits, from The Moonwalk to a Marathon, from Wilderness to The UN Film Festival.


As part of your learning we also combine relevant digital technology with practical face to face experiences.

For example, the module on budgeting is supported by an online Masterclass which allows individuals to digest the learning at their own pace and in their own time.

This works brilliantly for some of the more fast moving modules allowing us to flip the learning experience.

Start your journey with some help from our free Event Management Guide

Essential Event Management Guide Download
Head shot of student talking about her success on the course

Head shot of student talking about her success on the course

Sideways shot of staff and lecturers posing for another camera

Students writing up notes during lectures

Smiling female student sitting amongst others

Group shot of postgraduates cheering on steps after taking their exam

We were out and about in London, putting our learning into practice with real briefs for real clients. There’s no way you’d ever be bored!

Natalie Gould Events Manager, The Brewery

There’s no doubt that without this course and the tutors I would not be in the position I am now.

Hannah Barry, Creative Account Manager, Story Events