Foundation Certificate

The course is suitable for all ages and all levels of experience and ability. In fact, the diversity of students is one of its strengths. Graduates leave with the experience and contacts that reflect the nature of training in London; the global events capital.

The course runs from Monday to Friday, 9.30pm-5pm at a Central London location.

What you get:

CIM qualification – our Diploma is the only internationally recognised event management course developed with and endorsed by the Chartered Institute of Marketing (CIM); the global leader in the industry for over 100 years.  We have worked closely with the CIM to develop this course, which blends academic and practical experience.

Taught by experts – our lectures are delivered by highly experienced event professionals who come from all areas of the event business and share our commitment to delivering the best practical learning experience possible. These industry practitioners are up to date with the latest developments, changes and opportunities within the events world. They bring the latest thinking into the classroom alongside stories and experiences, bringing lectures to life with real examples and case histories.

Practical learning with real clients– you will work in small teams on a group project set by a real client – recent clients have included, Hilton Group, Everything Everywhere (EE), Cancer Research, Pret a Manger and the British Army.

Downloadable Resources – you will use and receive key templates and documents such as: production schedules, venue checklists, budget planning and health and safety assessments.

Site visit – you will recce a top London venue and gain behind the scenes access to understand the planning required from an event manager’s viewpoint. Past site visits have included Chelsea FC, The Olympic Park, The Dorchester, Middle Temple, The O2, The Tower, London Fashion Week, Somerset House and The Royal Horse Guards.

Webinars – Every month, we invite top industry experts to share the latest trends and topics with all our students across the Academy, to supplement your learning.

Networking & Alumni – Connections made on the course (with lecturers, experts and fellow students) provide a valuable network that will stay with you throughout your career in events and beyond. Also, once you graduate, you will join our Alumni network of over 2,000 students.  You’ll receive exclusive invitations to our alumni social events and professional development talks.

During your course you will work on a group project to plan and organise a real event. Working as part of a small team with a brief from an actual client; you will develop creative, marketing and events solutions to achieve specific objectives before pitching your idea back to the client.

Previous clients include BMW, Credit Suisse, Hilton Foundations, EE, NetJets, The Winter Olympics, The United Nations, UNICEF Pret a Manger, L’Escargot, Albion Parties, adidas and Jamie’s Farm.

All our courses offer students the opportunity to volunteer at a variety of high profile events across the industry. Our reputation within the events industry has allowed us access to some of the most exciting events including The Brit Awards, adidas City Run, Secret Cinema, Wilderness Festival and the National Geographic Show.

Throughout the year, opportunities are posted for students on our online student hub. Each time you volunteer at an event you are able to add experience to your CV, create contacts and put your learning into action. 

All our learning is hosted at the online hub – you will have 24 hour access to the hub where you can…

Access all lectures to re-watch as often as you like
Download all your learning resources
Check your lectures, projects and site visit schedule
Interact with fellow students and course staff
Contact Student Services directly

You can also access….

Webinar Library – watch over 30+, hour long videos on the latest topics and trends in the event industry from our guest speakers & experts.

Jobs, Internships & Volunteering – keep a look out for regular work opportunities posted every month to gain valuable event experience.

We are flexible on qualifications depending on experience but as a guideline you can apply if you have ONE of the following:

• 5 GCSEs (including English & Maths)
• International Baccalaureate
• Experience working within events or marketing industry for minimum 6 months
• Relevant professional experience for minimum 6 months

We will always consider other qualifications or experience, so get in touch with our admissions team if you are unsure.

All students are required to complete a brief course consultation prior to acceptance.

To start your journey, book in a call back with our team HERE