2 Week Intensive Diploma Course
Difficulty Level 4
2 weeks (plus online modules and exam)
Next Start Dates:
June 2019 / November 2019
Business Design Centre, London
Total Course Price:
£1,335 balance 2 weeks before course start
No Payment Plan Available
A full time two week* immersive course covering all key stages of event management and major industry sectors
A globally recognised Level 4 CIM qualification that will set you apart in a competitive job market
Skill-based learning including project management, event planning, marketing, health & safety and budgeting.
Access to practical experience through volunteering and live event projects to enhance your CV
A mix of classroom based and digital learning; you will be assigned online modules to support your classroom-based learning
The opportunity to join our alumni network of over 2,000 graduates in the industry – instant contacts and instant credibility
The chance to transform your career and work in an exciting industry with opportunity for travel and growth
Connections made on the course with lecturers & experts – an invaluable network that will stay with you throughout your career
*Plus online learning modules in the month before course start, and an online exam revision webinar plus an online exam completed immediately following course.
Your intensive Diploma in Event Management for Marketing & Communications is a full-time two-week course held at the Business Design Centre, Islington, London.
The course is a blend of practical learning, venue site visits, project work and lectures from our expert tutors.
You will cover event management fundamentals: planning, marketing and creativity across a wide range of industry sectors including festivals, weddings and sporting events.
The course blends classroom-based and digital learning; you will be given a range of online modules to support your in-class learning.
During your course you will work on a group project to plan and organise a live event. Working as part of a small team with a live brief from a real client, you will develop creative, marketing and events solutions to achieve the objective before pitching your idea to the client.
To help you prepare for your course you will be given access to three pre-course modules one month ahead of your course start date. For maximum flexibility, you will be able to take your end of course exam anytime within a month after your courses finishes in the comfort of your own home. This will be preceded by an online exam revision webinar.
For many, the Diploma Course is a powerful springboard to a new career. For some, it is an opportunity to gain a fresh injection of learning to enhance their existing role. For all, it is challenging, fun, different and above all effective.
What you get:
This two week course (Monday to Friday), please contact us for start dates.
Classes run from 10:00 – 16:00 daily at the Business Design Centre and a variety of venues in London for off-site lectures and site visits.
See below for the details on the Course Modules covered:
Overview: Develop an understanding of the scope and breadth of the event industry. Identify how and where events fit within business, charitable and social environments, review the way that events are utilised by organisations.
Overview: Co-ordination of events requires skills in planning, managing, executing, and overseeing day-to-day operations. Learn how to manage event logistics. Understand the financial aspect of event management and learn how to create a simple event budget. See how industry experts set out their planning documentation for profitable events.
Overview: Learn the basic principles of corporate event management and how programs are designed to enhance a business’s performance. Develop the corporate skills needed to pursue a career in conference organising and exhibition management.
Overview: Learn the relevance of marketing an event to a specific audience and the most effective methods of doing this. Develop knowledge of marketing models that can aid profitability, and learn how to implement them.
Overview: Develop and plan experiential marketing campaigns, apply post-event analysis and measure successful strategies.
Overview: Weddings are big business and a popular area of the event industry. Learn the vital basic skills associated with creating and managing weddings ceremonies and wedding receptions.
Overview: Learn about creativity and how to use it when organising events. Develop skills to turn ideas into reality and to effectively communicate them to a client.
Overview: Learn the skills required to be the organiser of large-scale festivals and mass participation events. Get to grips with how festival sites are arranged, how the flow of attendees can affect a festivals success and how, if executed correctly, festivals can have huge cultural impact.
Overview: Work to improve your personal effectiveness when presenting to an audience. Learn effective interview and presentation skills through informal assessments, with the express aim of building confidence in your own style.
Overview: Good leadership and wisdom is vital when managing events. Learn what it means to be a true leader and begin to develop your skills to be a great team player and an effective manager.
Overview: Learn about technical event production. Understand the basic principles of production and the importance of a producer during an event.
Overview: Learn how to evaluate the risk involved in your event. From health and safety legislation and risk assessments to event insurance, this is the module where you learn to dot the ‘i’s and cross the ‘t’s.
Overview: Discover the world of social media in relation to events. Understand how it can be used and the best types to suit your event.
Overview: The world of event tech is developing rapidly and as an event professional, you will need to stay ahead of the curve. Learn how technology is being used today in events.
Overview: Review the relationship between business and events, and how organisations benefit from hospitality and corporate sponsorship. Understand how sporting events are used as positive relationship building mechanisms. Learn how to identify the right celebrity for a sponsorship campaign.
Overview: The charity sector is one of the fastest growing in the industry. Understand the principles of charity events and find out why they are an integral part of the fundraising mix. Develop skills that will enhance negotiation and learn to create a simple fundraising budget.
Overview: Understand how celebrity events differ from other events and learn about the emergence of celebrity status over recent years. Learn how to choose and source the most appropriate celebrity for your event and how manage them on site.
Overview: Develop a sound understanding of public relations for event management. Learn how to identify the best media channels for promoting an event, write a press release and how to approach the media to get positive results.
Overview: Whether you want to work for an agency or a venue or in the corporate sector, you will need excellent sales and negotiation skills. Learn how to develop and manage relationships to maximise sales and client longevity.
Overview: Learn about how to make your event environmentally friendly. Discover how to source the best ‘green’ supplier and learn about emerging attitudes to environmental issues.
Overview: Join the online exam revision webinar to help you recap your learning and prepare you for the exam.
2 Week DiplomaLevel
Difficulty Level 4Duration
2 weeksNext start dates
June 2019 / November 2019Location
Business Design Centre, LondonCourse Price
£1,795Enrol on Course