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Diploma

This 2 week Intensive Diploma is designed for busy people - our most popular course, in a fraction of the time.

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Diploma Brochure Download
Key Course Details

Course:
2 Week Intensive Diploma Course

Level:
Difficulty Level 4

Duration:
2 weeks (plus online modules and exam)

Next Start Dates:
February 2019 / May 2019 / November 2019

Location:
Business Design Centre, London

Total Course Price:
£1,750

Standard Payment
£460 deposit

£1,290 balance 2 weeks before course start

No Payment Plan Available

*Prices will be rising from May 2019*

Enrol On Course

A full time two week* immersive course covering all key stages of event management and major industry sectors

A globally recognised Level 4 CIM qualification that will set you apart in a competitive job market

An insight into incredible venues and event agencies including The BreweryMiddle TempleGilgameshFulham PalaceChandos House and WRG

Skill-based learning including project management, event planning, marketing, health & safety and budgeting.

Access to practical experience through volunteering and live event projects to enhance your CV

A mix of classroom based and digital learning; you will be assigned online modules to support your classroom-based learning

The opportunity to join our alumni network of over 2,000 graduates in the industry – instant contacts and instant credibility

The chance to transform your career and work in an exciting industry with opportunity for travel and growth

Connections made on the course with lecturers & experts – an invaluable network that will stay with you throughout your career

*Plus online learning modules in the month before course start, and an online exam revision webinar plus an online exam completed immediately following course.

Doing this diploma course was 100% the best thing I have done.

Dionne Antobus

Amazing team of lecturers who were inspiring, engaging and passionate about what they do.

Charlotte Albrecht

I’d researched many events courses in London and this one is THE BEST. Worth every penny

Pawel Dobrowolski

Everything is there for you to succeed it’s just how you go about it to ensure you get to where you want to be. Go for it!

John Combes
This 2 Week Diploma is an immersive blend of practical learning, venue site visits, project work and lectures from our team of experts.
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Overview

Your intensive Diploma in Event Management for Marketing & Communications is a full-time two-week course held at the Business Design Centre, Islington, London.

The course is a blend of practical learning, venue site visits, project work and lectures from our expert tutors.

You will cover event management fundamentals: planning, marketing and creativity across a wide range of industry sectors including festivals, weddings and sporting events.

The course blends classroom-based and digital learning; you will be given a range of online modules to support your in-class learning.

During your course you will work on a group project to plan and organise a live event. Working as part of a small team with a live brief from a real client, you will develop creative, marketing and events solutions to achieve the objective before pitching your idea to the client. Your course will culminate in seeing your plans become a reality by delivering your own live event. 

To help you prepare for your course you will be given access to three pre-course modules one month ahead of your course start date. For maximum flexibility, you will be able to take your end of course exam anytime within a month after your courses finishes in the comfort of your own home. This will be preceded by an online exam revision webinar.

For many, the Diploma Course is a powerful springboard to a new career. For some, it is an opportunity to gain a fresh injection of learning to enhance their existing role. For all, it is challenging, fun, different and above all effective.

 

What you get:

  • CIM Accreditation – our Diploma is the only internationally recognised event management course with Royal Charter accreditation status, provided by the Chartered Institute of Marketing.
  • Modules taught by experts – our lectures are delivered by highly experienced event professionals who come from all areas of the industry and share our commitment to delivering the best training available.
  • Practical learning – your course will involve working on a live project set by a real client, and will culminate in a group live event project, giving you invaluable practical experience.
  • Site visits – to some of London’s top venues, with behind the scenes access to understand the planning required from an event manager’s viewpoint.
  • Guest speakers – your lectures will be supplemented by guest speakers from the industry, giving you further expert insights.
  • Templates and support documents – covering everything from production schedules, venue checklists, budget planning and health and safety assessments.
  • Volunteering – we offer opportunities for our students to volunteer at events as diverse as the London Marathon, Secret Cinema, the Brit Awards, charity balls and the UNA Film festival.
  • Alumni – once you graduate you will have the opportunity to join our Alumni network of over 2,000 past students.

Course Details

This two week course (Monday to Friday), please contact us for start dates. 

Classes run from 10:00 – 16:00 daily at the Business Design Centre and a variety of venues in London for off-site lectures and site visits.

See below for the details on the Course Modules covered:

Event Management Planning

Overview: Develop an understanding of the scope and breadth of the event industry. Identify how and where events fit within business, charitable and social environments, review the way that events are utilised by organisations.

Co-ordinating Events

Overview: Co-ordination of events requires skills in planning, managing, executing, and overseeing day-to-day operations. Learn how to manage event logistics. Understand the financial aspect of event management and learn how to create a simple event budget. See how industry experts set out their planning documentation for profitable events.

Corporate Events & Conferences

Overview: Learn the basic principles of corporate event management and how programs are designed to enhance a business’s performance. Develop the corporate skills needed to pursue a career in conference organising and exhibition management.

Marketing Events 

Overview: Learn the relevance of marketing an event to a specific audience and the most effective methods of doing this. Develop knowledge of marketing models that can aid profitability, and learn how to implement them.

Experiential Marketing

Overview: Develop and plan experiential marketing campaigns, apply post-event analysis and measure successful strategies.

Wedding Planning (Online module)

Overview:  Weddings are big business and a popular area of the event industry. Learn the vital basic skills associated with creating and managing weddings ceremonies and wedding receptions.

Creativity in Events

Overview: Learn about creativity and how to use it when organising events. Develop skills to turn ideas into reality and to effectively communicate them to a client.

Festivals 

Overview: Learn the skills required to be the organiser of large-scale festivals and mass participation events. Get to grips with how festival sites are arranged, how the flow of attendees can affect a festivals success and how, if executed correctly, festivals can have huge cultural impact.

Presentation Skills

Overview: Work to improve your personal effectiveness when presenting to an audience. Learn effective interview and presentation skills through informal assessments, with the express aim of building confidence in your own style.

Leadership (Online module)

Overview: Good leadership and wisdom is vital when managing events. Learn what it means to be a true leader and begin to develop your skills to be a great team player and an effective manager.

Production

Overview: Learn about technical event production. Understand the basic principles of production and the importance of a producer during an event.

Risk Management

Overview: Learn how to evaluate the risk involved in your event. From health and safety legislation and risk assessments to event insurance, this is the module where you learn to dot the ‘i’s and cross the ‘t’s.

Social Media (Online module)

Overview: Discover the world of social media in relation to events.  Understand how it can be used and the best types to suit your event.

Event Technology 

Overview: The world of event tech is developing rapidly and as an event professional, you will need to stay ahead of the curve. Learn how technology is being used today in events.

Sports, Hospitality and Sponsorship

Overview: Review the relationship between business and events, and how organisations benefit from hospitality and corporate sponsorship. Understand how sporting events are used as positive relationship building mechanisms. Learn how to identify the right celebrity for a sponsorship campaign.

Fundraising Events

Overview: The charity sector is one of the fastest growing in the industry. Understand the principles of charity events and find out why they are an integral part of the fundraising mix. Develop skills that will enhance negotiation and learn to create a simple fundraising budget.

Celebrity Events

Overview: Understand how celebrity events differ from other events and learn about the emergence of celebrity status over recent years. Learn how to choose and source the most appropriate celebrity for your event and how manage them on site.

Public Relations

Overview: Develop a sound understanding of public relations for event management. Learn how to identify the best media channels for promoting an event, write a press release and how to approach the media to get positive results.

Event Sales 

Overview: Whether you want to work for an agency or a venue or in the corporate sector, you will need excellent sales and negotiation skills. Learn how to develop and manage relationships to maximise sales and client longevity.

Sustainable Events (Online module)

Overview: Learn about how to make your event environmentally friendly. Discover how to source the best ‘green’ supplier and learn about emerging attitudes to environmental issues.

Exam Revision (Online webinar)

Overview: Join the online exam revision webinar to help you recap your learning and prepare you for the exam.

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Diploma Brochure Download
Course

2 Week Diploma

Level

Difficulty Level 4

Duration

2 weeks

Next start dates

Ferbuary 2019 / May 2019

Location

Business Design Centre, London

Course Price

£1,750

Enrol on Course

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I have learned so much doing this course. Even stuff I thought I already knew. I would encourage even persons with experience to still do...

Kemoy

This was an incredible "event journey" and experience for me. In the PG online program, students are exposed to practical, real information and experiences,...

Vilya

The Event Academy helped me every step of the way throughout all of the courses, and the lecturers really cared about me which created such...

Lucie-Stella

I have always been in the event industry, however I wanted to gain a credited qualification to take me to the next level and build...

Charlie

I am so glad i decided to study with the event academy, i had just come back from working abroad for the summer and wanted...

Shannon

What should i say? Simply amazing. I come from Italy, and I was completely new to the UK events industry. But that wasn't a problem...

Alessandro

Amazing courses!...

George

The Event Academy was incredible! Very very challenging, but very fun and worth all the hard work! I highly recommend if you're ready to jump...

Jenna