“I’m Julia, a 23 year old Swiss / Australian living in London. I was born in Switzerland and grew up in Adelaide, Australia.
In 2008 my family moved back to Switzerland and I did an apprenticeship in Administration & Service for a Swiss Cosmetics Company.
During my apprenticeship, I worked in PR & Events for over 1 year and discovered my passion for events.”
I was searching for a further education in events in Switzerland but didn’t find anything that blew me away. I then expanded my search and found the Event Academy in London, flew out with my dad and went to an open evening where I fell in love with the course. To make sure that I was fully prepared for life as a full-time Event Manager, I continued travelling and gaining more experience before enrolling.
I made so many friends from all around the world. I was a little bit anxious about joining the course, but they eased my nerves and they are all now great connections.
I went on to organise the live event for Project 4 which was absolutely amazing. I lead a team of 15 people and I feel as though I really proved myself as a leader.
Lastly, I always felt very supported by my lecturers who really helped me to have confidence in my abilities.
I am an Assistant Producer at My Beautiful City. My Beautiful City is a full service creative agency that offers end-to-end support across art direction, concept creation and event production. I love it!
My job is to materialise the creative design of the event and make it come to life. I love seeing the final product, after all the hard work that goes into producing an event.
After the course, I genuinely felt prepared before starting my placement and knew what everyone was talking about in the office. I definitely learnt a lot about communicating within a team, due to the team rotations in all 4 projects. I also understand how a budget works and how to prepare yourself and your team before going on site.
The course completely turned my life upside down…I fell in love with my job, London as a city and decided to move here permanently.
It gave me the opportunity to get my foot into the world of events and I don’t think I would be where I currently am without the kick start of the Event Academy.
Doing a course at the Event Academy is one thing but using your initiative and pushing your limits is another.
If you fully commit to a job in events and prove yourself you will get amazing results – I worked very hard for a project over the past few months at My Beautiful City and now get to go to New York to actually pursue the event itself.
FOLLOW JULIA ON LINKED IN OR INSTAGRAM
This Postgraduate in event management for marketing and communications, is a full-time 6 month course, with 3 months of practical academic study and learning, followed by a 3 month assured work placement at a company, charity or venue of your choice.
It is the only internationally recognised event management course with Royal Charter accreditation provided by the CIM (Chartered Institute of Marketing). The course blends academic and practical experiences including:
Live Projects
Students meet and question managers from a range of organisations who will brief them on their current event and marketing goals. Working in teams, students develop creative solutions, plan logistics and cost concepts to achieve the objectives and goals, before pitching their ideas to the managers and their teams.
Event Management Planning
Develop a solid understanding of the scope and breadth of the event industry. Identify how and where events fit within business, charitable and social environments, review the way that events are utilised by organisations and analyse why they are valuable marketing & communications tools.
Celebrity Events
Learn about the importance of celebrity events and the impact they have on society. Navigate through the intricate details of managing celebrities, agents and the media and understanding the needs of VIP’s in relation to large high profile events.
A Day in the life of an Event Manager
Examine how a typical day differs for corporate event managers, agency event managers, charity event managers, wedding planners, venue managers, festival organisers and suppliers to the event industry and discover where you would like to work within the event industry.
Co-ordinating Events
Co-ordinating events require skills in planning, managing, executing, and overseeing day-to-day operations. Learn how to create an event in the right way, at the right time with the right tools.
Budgeting and Event Documentation
Become proficient in the financial aspect of events and learn how to design and execute them through meticulous planning. See how industry experts set out their planning documentation and budget for profitable events.
Fundraising Events
The charity sector is one of the fastest growing in the industry. Learn the principles of charity events and find out why they are an integral part of the fundraising mix. Develop skills that will enhance negotiation and persuasion and become proficient at managing not-for-profit budgets.
Sports, Hospitality and Sponsorship
Examine the relationship between business and events, and how corporates can involve themselves in the world of events. Discover the difference sponsorship can make to an event and how to find and manage sponsors.
Marketing Events
Learn how to market an event effectively, making it stand out and be recognised by potential attendees. Develop knowledge of marketing models and tools that can aid profitability and learn how to implement them.
Experiential Marketing
Develop and plan experiential marketing campaigns, apply post-event analysis and measure successful strategies.
Creativity in Events
Learn how to develop creative event ideas and bring concepts alive. Develop skills to turn ideas into reality. Discover methods for leading creative teams and managing relationships between designers, suppliers and clients.
Presentation Skills
Receive tuition, advice and support on personal effectiveness both as an individual, a future event professional and an opinion former within your chosen area of expertise. Learn effective interview and presentation skills through continuous group assessments and individual coaching, with the aim of building confidence and gaining employment.
Social Media
Delve in to the world of Social Media and learn how it can be used to promote an event and/or enhance participant’s experience while attending an event.
Fashion & Private Parties
Learn about the exciting and glamorous world of fashion and high-end private parties. Develop skills in supplier negotiation, VIP management and how to create a fashion event that will WOW an audience.
Conferences
Learn how conferences differ from other events, what clients want and expect and how to deliver a great conference to meet specific objectives
Public Relations
Learn about PR and how to communicate with your chosen in relation to event management. Understand how to manage the press and journalists to ensure appropriate messages are given to an audience. Grasp the importance of public relations and learn how to successfully run a press event.
Production
Learn how to become an event producer. Explore how good production can enhance an event and develop skills in designing creative experiences, production scheduling and using AV effectively.
Wedding Planning
Train as a wedding planner. Learn the vital basic skills associated with creating and managing weddings. Understand what it means to create the perfect guest journey and give a Bride and Groom the best day of their lives.
Corporate Events
Learn how corporate events can de designed to enhance a business strategy and develop tactical skills that will add value to an organisation. Practice the art of communicating at all levels to produce the very best content for corporate events.
Risk Management
Learn how to evaluate the risk involved for all stakeholders in your event. From Heath and Safety legislation through Risk Assessments to event insurance, this is the module where you learn to dot the “i”s and cross the “t”s.
IT Skills
Become proficient with the main IT programs and tools that you’ll need to help document your event planning and budgeting. Excellent IT skills will also enable you to produce event materials and display items.
Festivals
Learn the skills required to be the organiser of large-scale festivals and mass participation events. Get to grips with how festival sites are arranged, how the flow of attendees can affect a festivals success and if executed correctly, festivals can have huge cultural impact.
Setting up your own Event Business
Know the why, what and how of setting up your own business in the event industry. Create budgets, business plans and get an insight into the types of business in the events industry.
Eco-Friendly Events
Events that are environmentally friendly have a distinct advantage, but can often be costly and heavily legislated. Learn how an event can become ‘green’ whilst still making a healthy profit.
Your Post Grad will culminate in a work placement with an events company or agency of your choice. This is a guided process from start to finish.
Your work placement is an incredible opportunity to apply all the skills and knowledge you have learned in the classroom and demonstrate your value to a prospective employer. It gives you real-life working experience as an event manager to add to your CV as well as helping you to better understand where you see yourself going in the event industry.
We help you to prepare your CV, teach you how to do your very best at the interview and advise you on the type of placement company we believe will suit you best. Through a series of one-to-one meetings, we match you to the perfect opportunity to suit you and your ambitions in the industry. We keep in close contact with you throughout the whole process.
Throughout your course you will also be able to take advantage of the many volunteering opportunities exclusively available to Event Academy students.
You’ll graduate into our alumni network, comprising over 2,000 fellow event professionals, movers and shakers in the industry globally.
We are flexible on entry requirements for our courses but to give you a general idea for the Postgraduate it is as follows:
You can apply if you one of the following:
General Bachelors Degree
A relevant higher BTEC National Diploma
An International Baccalaureate (equivalent to NQF Level 3 or above
If you don’t have any of the above qualifications you should be either
Already working in the event or marketing industry with at least one year’s relevant industry experience
Have at least two years alternative professional experience within a business environment
If you are interested in applying for our course, you will be required to provide a Personal Statement and be Interviewed by an Academic Director. We pride ourselves on only accepting candidates that we truly believe will succeed on our courses.
