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Degree Alternative

The ultimate course for a school leaver; work, earn & learn to graduate into a career with an accredited qualification

Try Before You Buy Download Course Brochure
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Key Course Details

Level 7 Qualification Accredited by
CIM logo   

Duration
1 Year (with 3 Month Work Placement)

Next Start Date
October 2025

Study Mode
Live London Classes
+ Virtual Realtime Lectures
+ Online Learning
+ Site Visits
+ Real Life Client Projects
+ Monthly Tutorials
+ Monthly Industry Webinars
+ 121 Mentoring

Course Only Fees
Secure your place with a deposit – £1,999
Then spread the cost over 12 months

Total Course Fees
£11,495 (Finance Available)

Enrol On Course

Fully Accredited (not just ‘recognised’). Stand out with a globally recognised qualification that employers know and trust from The Chartered Institute of Marketing

Designed For School Leavers. Build your skills & confidence over 12 months progressing from Level 3 to Level 7

Work Placement. Spend 3 months gaining real industry experience plus tutoring on interview skills, cv creation & job coaching

Pay As You Go. Spread the cost over 12 months

Earn While You Learn. Get paid work and volunteer at events including Brit Awards, Grand Prix, Goodwood and Wembley

Fit Study Around Your Life. Short bursts of intensive live in class days, learning the fundamentals before studying 2 days a month in London plus weekly virtual lectures, online learning & tutorials.

Practical & Experiential. Complete multiple real life projects for a range of clients & conduct site visits to event venues

Supported Learning. Regular tutorials and project clinics to ensure your success

Network. Join 2,000+ alumni in the industry & attend events – instant contacts and instant credibility

Jessica – Historic Royal Palaces
Jess and her parents were considering Event Academy against going to uni. They came to our Open Evening and chatted to us. Jess joined us and excelled at the course volunteering with Virgin Sport and doing her placement at Two Temple Place. Since graduating, she has worked as Senior Event Manager at London Wildlife Trust before moving to Historic Royal Palaces.
Mia – The Goodwood Group
Mia joined our DA course from school after deciding on a career in events. She volunteered as part of her course at The Brit Awards and UN Film Festival – We Are The People and went on to do her placement at Smarty Train agency. Mia is now working as an Event Planner for Motorsports including the Goodwood Festival of Speed.
Charlie – Realmless & Secret Island Festival
Charlie joined our DA course in 2021 after travelling for a year after college and did his work placement at the immersive agency – The Department. Since then he has done brand activations for Amazon Music at Wireless Festival & skate competitions for Dr. Martens. He is now running events all over the world for Realmless as well balancing his other role as Head of Production for Secret Island Festival.
Freya – Snowfall Events
Freya joined the course in October 2019 determined to make a career in events despite the pandemic. She completed a successful placement at Jack Sprat events and landed a job in Dubai with Tish Tash events. She has recently returned the UK accepting a job as Event Planner at Snowfall – a travel technology company.
Jessica – Historic Royal Palaces
Jess and her parents were considering Event Academy against going to uni. They came to our Open Evening and chatted to us. Jess joined us and excelled at the course volunteering with Virgin Sport and doing her placement at Two Temple Place. Since graduating, she has worked as Senior Event Manager at London Wildlife Trust before moving to Historic Royal Palaces.
Mia – The Goodwood Group
Mia joined our DA course from school after deciding on a career in events. She volunteered as part of her course at The Brit Awards and UN Film Festival – We Are The People and went on to do her placement at Smarty Train agency. Mia is now working as an Event Planner for Motorsports including the Goodwood Festival of Speed.
Charlie – Realmless & Secret Island Festival
Charlie joined our DA course in 2021 after travelling for a year after college and did his work placement at the immersive agency – The Department. Since then he has done brand activations for Amazon Music at Wireless Festival & skate competitions for Dr. Martens. He is now running events all over the world for Realmless as well balancing his other role as Head of Production for Secret Island Festival.
Freya – Snowfall Events
Freya joined the course in October 2019 determined to make a career in events despite the pandemic. She completed a successful placement at Jack Sprat events and landed a job in Dubai with Tish Tash events. She has recently returned the UK accepting a job as Event Planner at Snowfall – a travel technology company.
Spread The Cost Over 12 Months With A Payment Plan
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We recreate the experience of actually working in the industry to prepare our students to achieve meaningful creative careers.
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Overview

This course is completely unique as it combines the Foundation, Intensive Diploma & Postgraduate with additional mentoring from senior tutors.

We strongly believe that students wishing to learn the skills to be an event manager do not need to go to university for three years.

We believe that by combining our courses to teach you the three levels of study combined with a work placement and mentoring will enable you to transition into the work place easily.

 

Course Details

DOWNLOAD OUR BROCHURE to get full course information.

Degree Alternative in Event Management 
This course is divided into four key stages combining our Foundation Certificate, Intensive Diploma, Postgraduate and Work Placement.

Alongside the technical and logistical event learning provided, we aim to develop an informed confidence in our students. Event management requires great teamwork, resourcefulness, creativity and tenacity to succeed; we see these soft skills as equally important to develop as academic knowledge.

Lectures: 9 months (12 months with work placement)

  • Foundation:                    1 week full-time ,   Monday – Friday
  • Intensive Diploma:        2 weeks full-time, Monday – Friday (Hybrid between Virtual Classroom and Live in London)
  • Postgraduate Diploma: 2 days a week in class (Hybrid between Virtual Classroom and Live in London)

YOUR COURSE WILL INCLUDE:
• Multiple site visits to London venues
• 6 team projects (real life client briefs and a live event)
• 5 live pitches (presenting back your project brief to a real client)
• 1 live event

KEY LEARNING
Teach you core event modules & practical skills
Create an understanding of key industry sectors
Expand your knowledge in marketing, PR & sales
Give you the skills to enable you to set up your own business
Enable you to plan, produce & implement multiple events
Develop your inter-personal and leadership skills

Core Modules: The Event Journey, Strategic Planning, Creative Thinking & Storytelling, Operational Planning, Budgeting & Documentation, Risk Management, Production & Technical & Virtual Events

Industry Sector Modules: Festivals, Fashion & Private Parties, Wedding Planning, Celebrity Events, Corporate Events, Immersive Events, Sports Events, Hospitality & Sponsorship, Exhibitions.

Additional Modules: Marketing Fundamentals, Sales, Public Relations, Social Media, Experiential Marketing, Event Technology, Diversity & Inclusion in Events, Sustainability in Events Digital Marketing & Social Media, Setting Up A Business.

Vocational Modules: Pitching & Presenting (Extended Module) & Careers Day (marketplace style, sectors guest speakers, CV and Social tips)

Soft Skill Modules: Interview Preparation, CV Preparation

Mentoring: each student will be have a senior member of the academic team as a mentor for the duration of the course to guide and support their learning.

FINAL MARK CRITERIA:
Marks are awarded: 60% Projects 40 % Exams
Online exams – answering briefs & scenarios

Client Projects

During your course you will work on six group projects including organising a real live event.

Previous clients include BMW, Credit Suisse, Hilton Foundations, EE, NetJets, The Winter Olympics, The United Nations, UNICEF Pret a Manger, Albion Parties, adidas and Jamie’s Farm.

We invite these organisations to brief students on their event project and ask our students to design an event to answer the brief. Working as part of a small team, you will develop creative, marketing and events solutions to achieve the objective before pitching your idea to the client.

Your final project is a live virtual event to raise money for our chosen charity. Over the last 7 years, The Event Academy students have raised over £150,000 for Teenage Cancer Trust – here’s our Principal, Claire Derrick with our certificate.

3 Month Work Placement

You will have a three month work placement within the events industry to your course.

This is a guided process from start to finish.

Your work placement is an incredible opportunity to apply all the skills and knowledge you have learned in the classroom and demonstrate your value to a prospective employer. It gives you real-life working experience as an event manager to add to your CV as well as helping you to better understand the direction you might want to take your career.

We will help you to prepare your CV, teach you how to do your very best at the interview(s) and advise you on the type of placement company we believe will suit you best. Through a series of one-to-one meetings, we will match you to the perfect opportunity to suit you and your ambitions in the industry.

Volunteer Work Opportunities

You will have the opportunity to volunteer at a variety of events across the industry. Our reputation within the events industry has allowed us access to some of the most exciting events including The Brit Awards, adidas City Run, Secret Cinema, Wilderness and Boardmasters Festivals…

Throughout the year, opportunities are posted for students on our online student hub. Each time you volunteer at an event you are able to add experience to your CV, create contacts and put your learning into action. 

Paid Work Opportunities

To help you earn while you learn and to develop your experience, we have teamed up with a leading event staffing company who will fast track our students into jobs that you can fit around your studies.

With a choice of jobs and flexible hours, students will have the opportunity to work at VIP launches, weddings, film locations and exclusive concerts. Examples include Wembley, Silverstone, Goodwood, Alexandra Palace and Ascot Racecourse on events such as The Grand Prix, The FA Cup Final or concerts for Childish Gambino, 50 Cent, Britney Spears, Jess Glynne, Rudimental, Years and Years. What a way to consolidate everything that’s being taught in class!

The Event Academy’s Principal and Founding Director says “The best way to embed skills learned in the classroom is to go out and practice them in the real world.”

Book a call back to find out more about these exciting opportunities!

Online Hub

All our learning is hosted on the online Hub – you will have 24 hour access to the hub where you can…

Access all lectures, to re-watch as often as you like
Download all your learning resources
Check your lectures, projects and site visit schedule
Interact with fellow students and course staff
Contact Student Services directly

You can also access….

Webinar Library – watch over 30+ hour long videos with additional learning on the latest topics and trends in the event industry from our guest speakers & experts.

Jobs, Internships & Volunteering – keep a look out for regular work opportunities posted every month, for you to gain valuable event experience

Entry Requirements

We are flexible on entry requirements for our courses but as a guideline you can apply if you have ONE of the following:

• 2 A Levels & 5 GCSEs (including English & Maths)
• International Baccalaureate
• Experience working within events or marketing industry
• Alternative professional experience within a business environment

We will always consider other qualifications or experience, so get in touch with our admissions team if you are unsure.

All students will be required to complete an interview prior to acceptance.

To start your journey, book in a call back with our team HERE

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