Laura is currently a freelance Events Direct and previously was Director of Events at Adoreum, looking after all event delivery, for both corporate and private individual clients, as well expanding Adoreum’s proprietary event platforms. Prior to Adoreum she spent over four years at NetJets Europe, as Vice President of Events, responsible for conceptualising and delivering a programme of “money-can’t-buy” event experiences for their HNWI customers across Europe. Laura started her career at Bain & Company, where she spent 6 years working with consultant teams and latterly in the Marketing team, focusing on relationship marketing and events. Following Bain, she spent a number of years on the agency side, focusing on bespoke private events and hospitality at tennis events, for boutique events agencies Aura Events and Quintus Events respectively. She currently lectures on Celebrity Events. And she’s very good at it.