Sonia Abrams is a Professional Certificated Wedding Planner who founded London based award-winning wedding planning company, Sparkle & Wow Events in December 2006. The company specialises in full wedding design and planning, as well as and the design of creative wedding proposals. She has organised numerous luxury weddings including traditional English, Asian and Jewish soirees ranging from 50 to over 900 guests. The weddings are often held at prestigious locations across the country. Sonia was also involved in the coordination of a multi location, multi day celebrity wedding.
Sonia’s is a well respected wedding planner known for her extensive wedding knowledge. Her ethos for creating stunning wedding is the importance of partnerships, inspiring clients and bringing their dreams to life in a seamless manner that represents the couples journey. Her project management skills, unflappable manner, warm personality and love of stylish, well coordinated weddings led her to become a wedding planner following a career in the education sector. Her company also organises their own luxury wedding shows at various venues in London including Alexandra Palace. The events have attracted sponsorship from brands including Bobbi Brown, Sandals Resorts, Bang & Olufsen, John Lewis and Champneys.
Sonia regularly contributes articles to the print and broadcast media including Wedding TV, You & Your Wedding, Wedding Ideas and trade publication Wedding Professional. As well as running her company she was the wedding expert at the five star deluxe; Waldorf Astoria Hotel in London and now heads up the ultimate wedding planning service for high net worth individuals.