Book A Call
Call us: 020 7183 5129

No Two Days Are Ever Same For Emily Anymore

Hi I'm Emily, since graduating I've worked at Comic Con ???? & international beauty shows. ???? Goodbye desk, hello adventures!

Emily was busy working as an Account Executive having done her Apprenticeship in Business when something strange happened…


“I have always had a passion for events; organising family gatherings and friends birthdays. During my apprenticeship, I completed an event management module and organised the companies summer party.

It was then knew this is something that I wanted to get into as I enjoyed it so much it didn’t feel like work!”

Why did you choose The Event Academy?

I looked up different courses online and Diploma (Part Time) was perfect as I was able to do it whilst also continuing to work – I wouldn’t have been able to quit my job and study full time after earning a wage for so long! I booked on to the Open Evening and as soon as I heard more about the course and the lecturers they have I knew it was the course for me!

I got really excited, I remember going out and buying a new notepad and binder and I couldn’t wait for the first lesson!

Could Event Management be right for you? Get Our FREE Essential Event Management Guide

What are your Top 3 takeaways from the course?

All the lecturers currently work in the event industry; it was great to ask them questions about what they do day to day as well as how they got into the events industry.

Getting up to date knowledge on the industry and different trends was really helpful.

Working in a team with people that I have never met before for the course project when had to organise an event for the client really developed my project management skills!




Where are you working now?

I am working as an Event Coordinator for Reed Exhibitions– right now I am working on an exhibition called “in-cosmetics Global”. As an event coordinator as we are ‘the glue’ of the exhibition, we are the people you go to when you have a question and you don’t know who can answer it as we know pretty much everything about the exhibition!

Describe your day to day role and what you love best about it?

What I love is no day is the same. One day I could be creating exhibitor contracts, the next onsite helping build the exhibition from scratch. Just recently on MCM London Comic Con, I had to run to B&Q to get a fan as Misha Collins (who plays Castiel in Supernatural) was too hot during his photo ops! The best thing about my job though is I get to travel all over the world; this year I have been to Milan, Barcelona, Paris and Dubai so far!


How do you use your knowledge from the course in your role?

On the course it was really great working with lots of different people, different nationalities and different job roles.

I work with our international sales team on a daily basis and it was really great to transfer those skills regarding working with different cultures over to my job now. This is something you will need working in the events industry as you are constantly working with different people from different background and cultures. I also use the skills I learnt regarding how to manage a budget and write a run sheet which is something I still use in my day to day role.

If you look back how do you think doing the course has changed your life?

Without The Event Academy Diploma course I would never have gotten to where I am today, this gave me the knowledge and support I needed in order to get a job in the events industry and it also gave me great connections that I will take with me throughout my career.

Anything else you’d like to share with us?

The Exhibition I work on recently won the award for Best International Show – Europe at the AEO Awards! This was a great surprise and it is a great feeling knowing all your hard work has paid off and been recognised by the industry.

Could Event Management be right for you? Get Our FREE Essential Event Management Guide
Delivered as evening classes, the Diploma is an immersive blend of practical learning, project work and lectures from our expert lecturers.
Download Brochure Book Open Evening


The evenings run from 6.30pm-9pm and the lectures are held at the Business Design Centre, Islington, London.

For many this course is a powerful springboard to a new career. For some it is an opportunity to gain a fresh injection of learning to enhance their existing role. For all it is challenging, fun, different and above all effective.

Connections made on the course (with lecturers, experts and fellow students) provide a valuable network that will stay with you throughout your career in events, and beyond.


What you get:

  • CIM Accreditation – our Diploma is the only internationally recognised event management course with Royal Charter accreditation status, provided by the Chartered Institute of Marketing (CIM); the global leader in the industry for over 100 years.  We have worked closely with the CIM to develop this course, which blends academic and practical experience.
  • Modules taught by experts – our lectures are delivered by highly experienced event professionals who come from all areas of the event business and share our commitment to delivering the best event training available. These industry practitioners are up to date with the latest developments, changes and opportunities within the events world. They bring the latest thinking into the classroom, as well as their stories and experience, bringing lectures to life with real examples and case histories.
  • Practical learning – your course will involve working on a group project set by a real client – recent clients have included, Hilton Group, Everything Everywhere (EE), Cancer Research, Pret a Manger and the British Army.
  • Site visits – to some of London’s top venues, with behind the scenes access to understand the planning required from an event manager’s viewpoint. Past site visit have included Chelsea FC, The Olympic Park, The Dorchester, Middle Temple, The O2, The Tower, London Fashion Week, Somerset House and The Royal Horse Guards.
  • Templates and support documents – covering everything from production schedules, venue checklists, budget planning and health and safety assessments.  These are available to help you and can be used in the future for your own events.
  • Volunteering – a great way to build your experience, extend your network and looks great on your CV. We offer opportunities for our students to volunteer at events as diverse as The London Marathon, Secret Cinema, The Brit Awards, charity balls and the UNA Film festival.
  • Alumni – once you graduate you will have the opportunity to join our Alumni network of over 2,000 past students.  You’ll receive exclusive invitations to our alumni social events, professional development talks and get first sight of the many volunteering and job opportunities that flow through our extended network.

Course Details

Diploma in Event Management Course Project and Modules
This course is divided into key learning modules and a live-brief project, with students having the chance to practice what they learn in a professional environment. Alongside the technical and logistical event learning provided, we aim to develop an informed confidence in our students. Event management requires great teamwork, resourcefulness, creativity and tenacity to succeed; we see these soft skills as equally important to develop as academic knowledge. The following describes what you can expect to cover on this course.

Event Management Planning

Overview: Develop an understanding of the scope and breadth of the event industry. Identify how and where events fit within business, charitable and social environments, review the way that events are utilised by organisations.

Co-ordinating Events

Overview: Co-ordination of events requires skills in planning, managing, executing, and overseeing day-to-day operations. Learn how to manage event logistics. Understand the financial aspect of event management and learn how to create a simple event budget. See how industry experts set out their planning documentation for profitable events.

Corporate Events & Conferences

Overview: Learn the basic principles of corporate event management and how programs are designed to enhance a business’s performance. Develop the corporate skills needed to pursue a career in conference organising and exhibition management.

Marketing Events

Overview: Learn the relevance of marketing an event to a specific audience and the most effective methods of doing this. Develop knowledge of marketing models that can aid profitability, and learn how to implement them.

Experiential Marketing

Overview: Develop and plan experiential marketing campaigns, apply post-event analysis and measure successful strategies.

Wedding Planning

Overview:  Weddings are big business and a popular area of the event industry. Learn the vital basic skills associated with creating and managing weddings ceremonies and wedding receptions.

Creativity in Events

Overview: Learn about creativity and how to use it when organising events. Develop skills to turn ideas into reality and to effectively communicate them to a client.

Festivals (Online module)

Overview: Learn the skills required to be the organiser of large-scale festivals and mass participation events. Get to grips with how festival sites are arranged, how the flow of attendees can affect a festivals success and how, if executed correctly, festivals can have huge cultural impact.

Presentation Skills

Overview: Work to improve your personal effectiveness when presenting to an audience. Learn effective interview and presentation skills through informal assessments, with the express aim of building confidence in your own style.


Overview: Good leadership and wisdom is vital when managing events. Learn what it means to be a true leader and begin to develop your skills to be a great team player and an effective manager.


Overview: Learn about technical event production. Understand the basic principles of production and the importance of a producer during an event.

Risk Management

Overview: Learn how to evaluate the risk involved in your event. From health and safety legislation and risk assessments to event insurance, this is the module where you learn to dot the ‘i’s and cross the ‘t’s.

Social Media (Online module)

Overview: Discover the world of social media in relation to events.  Understand how it can be used and the best types to suit your event.

Sports, Hospitality and Sponsorship

Overview: Review the relationship between business and events, and how organisations benefit from hospitality and corporate sponsorship. Understand how sporting events are used as positive relationship building mechanisms. Learn how to identify the right celebrity for a sponsorship campaign.

Fundraising Events

Overview: The charity sector is one of the fastest growing in the industry. Understand the principles of charity events and find out why they are an integral part of the fundraising mix. Develop skills that will enhance negotiation and learn to create a simple fundraising budget.

Celebrity Events (Online module)

Overview: Understand how celebrity events differ from other events and learn about the emergence of celebrity status over recent years. Learn how to choose and source the most appropriate celebrity for your event and how manage them on site.

Public Relations

Overview: Develop a sound understanding of public relations for event management. Learn how to identify the best media channels for promoting an event, write a press release and how to approach the media to get positive results.

Event Sales

Overview: Whether you want to work for an agency or a venue or in the corporate sector, you will need excellent sales and negotiation skills. Learn how to develop and manage relationships to maximise sales and client longevity.

Sustainable Events

Overview: Learn about how to make your event environmentally friendly. Discover how to source the best ‘green’ supplier and learn about emerging attitudes to environmental issues.

Exam Revision

Overview: The exam revision session will help you recap your learning and prepare you for the exam. You will have the chance to go through a mock examination and ask your questions about the exam.

Live Project

Overview: Students meet and question clients from an organisation who will brief them on their current event and marketing goals. Working in a team, students develop creative solutions, plan logistics and cost concepts to achieve the objectives and goals, before pitching their ideas to the client.