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Hi, I am Elena, I grew up in Athens, studied in Thessaloniki and Spain and currently living in vibrant Brighton. Well, I would like to say… I am a citizen of the word really. ????
Where were you at in your life before joining Event Academy?
I had just finished my MSc and I was working as a Conference Coordinator at Sussex University. My dream was to combine marketing with events, hence why I decide to take up the course!
What made you decide to study Event Management?
“Events are everywhere and they are certainly fun ☺ .The question is why somebody would not like to work in the event industry?”
How did you discover The Event Academy and end up enrolling with us?
I was determined to find a course that would help achieving my next career goal – getting into marketing and events.
Asking around, the Event Academy came up more than once, so I decided to go for it and here I am!
How did you feel before your course started?
“I would say that what I felt was excitement for this new challenge!”
Name the best things you took away from the course
“For me it was the venue visits, my project presentation that was literally on the air (at the i360, by British Airways) and the industry people I met why conducting research for my project.”
Where are you working now?
Currently I am working as a Marketing Executive for Smarter Shows. We specialise in producing exhibitions and conferences for the aerospace, automotive and materials industries. We do large-scale events in the US and Germany from our offices in central Brighton with a team of 40 staff are dedicated to creating events for exhibitors, sponsors and attendees.
Describe your day-to-day role and what you love best about it?
Not a single day is the same at Smarter Shows and this is exactly what I love about my role!
If you look back how do you think doing the course has changed your life?
Beyond the shadow of a doubt, the diploma gave me the gold ticket to the fascinating world of marketing!
Anything else you’d like to share with us?
I just wanted to thank the Event Academy team for your hard work and dedication and for making the journey of the course so enjoyable!
The evenings run from 6.30pm-9pm and the lectures are held at the Business Design Centre, Islington, London.
For many this course is a powerful springboard to a new career. For some it is an opportunity to gain a fresh injection of learning to enhance their existing role. For all it is challenging, fun, different and above all effective.
Connections made on the course (with lecturers, experts and fellow students) provide a valuable network that will stay with you throughout your career in events, and beyond.
What you get:
Diploma in Event Management Course Project and Modules
This course is divided into key learning modules and a live-brief project, with students having the chance to practice what they learn in a professional environment. Alongside the technical and logistical event learning provided, we aim to develop an informed confidence in our students. Event management requires great teamwork, resourcefulness, creativity and tenacity to succeed; we see these soft skills as equally important to develop as academic knowledge. The following describes what you can expect to cover on this course.
Overview: Develop an understanding of the scope and breadth of the event industry. Identify how and where events fit within business, charitable and social environments, review the way that events are utilised by organisations.
Overview: Co-ordination of events requires skills in planning, managing, executing, and overseeing day-to-day operations. Learn how to manage event logistics. Understand the financial aspect of event management and learn how to create a simple event budget. See how industry experts set out their planning documentation for profitable events.
Overview: Learn the basic principles of corporate event management and how programs are designed to enhance a business’s performance. Develop the corporate skills needed to pursue a career in conference organising and exhibition management.
Overview: Learn the relevance of marketing an event to a specific audience and the most effective methods of doing this. Develop knowledge of marketing models that can aid profitability, and learn how to implement them.
Overview: Develop and plan experiential marketing campaigns, apply post-event analysis and measure successful strategies.
Overview: Weddings are big business and a popular area of the event industry. Learn the vital basic skills associated with creating and managing weddings ceremonies and wedding receptions.
Overview: Learn about creativity and how to use it when organising events. Develop skills to turn ideas into reality and to effectively communicate them to a client.
Overview: Learn the skills required to be the organiser of large-scale festivals and mass participation events. Get to grips with how festival sites are arranged, how the flow of attendees can affect a festivals success and how, if executed correctly, festivals can have huge cultural impact.
Overview: Work to improve your personal effectiveness when presenting to an audience. Learn effective interview and presentation skills through informal assessments, with the express aim of building confidence in your own style.
Overview: Good leadership and wisdom is vital when managing events. Learn what it means to be a true leader and begin to develop your skills to be a great team player and an effective manager.
Overview: Learn about technical event production. Understand the basic principles of production and the importance of a producer during an event.
Overview: Learn how to evaluate the risk involved in your event. From health and safety legislation and risk assessments to event insurance, this is the module where you learn to dot the ‘i’s and cross the ‘t’s.
Overview: Discover the world of social media in relation to events. Understand how it can be used and the best types to suit your event.
Overview: Review the relationship between business and events, and how organisations benefit from hospitality and corporate sponsorship. Understand how sporting events are used as positive relationship building mechanisms. Learn how to identify the right celebrity for a sponsorship campaign.
Overview: The charity sector is one of the fastest growing in the industry. Understand the principles of charity events and find out why they are an integral part of the fundraising mix. Develop skills that will enhance negotiation and learn to create a simple fundraising budget.
Overview: Understand how celebrity events differ from other events and learn about the emergence of celebrity status over recent years. Learn how to choose and source the most appropriate celebrity for your event and how manage them on site.
Overview: Develop a sound understanding of public relations for event management. Learn how to identify the best media channels for promoting an event, write a press release and how to approach the media to get positive results.
Overview: Whether you want to work for an agency or a venue or in the corporate sector, you will need excellent sales and negotiation skills. Learn how to develop and manage relationships to maximise sales and client longevity.
Overview: Learn about how to make your event environmentally friendly. Discover how to source the best ‘green’ supplier and learn about emerging attitudes to environmental issues.
Overview: The exam revision session will help you recap your learning and prepare you for the exam. You will have the chance to go through a mock examination and ask your questions about the exam.
Overview: Students meet and question clients from an organisation who will brief them on their current event and marketing goals. Working in a team, students develop creative solutions, plan logistics and cost concepts to achieve the objectives and goals, before pitching their ideas to the client.
