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How to launch a successful fundraising event in just 3 weeks!

Last updated December 2nd, 2016

by Alex Ferguson PG Sept 2016 student

On the 14th of November our lecturers gave us the brief to put on a Live Event in aid of Teenage Cancer Trust. This gave us 3 weeks in total to find a venue, coordinate the entertainment, invite our guests and market the event oh and raise at least £4000… eek!
The class was divided into 2 teams and key roles were allocated, such as the Team Leaders who are myself (Alex Ferguson) and Stefania Pappagallo. Then we needed a communications team for marketing and social media, a fundraising team to coordinate the activities including sponsorship and the print team for all our marketing materials, leaflets and flyers and a logistics team to put the event night together. As Team leaders, Stef and I didn’t want to make all the decisions autocratically, we felt every team member had a valuable input and should get involved. It’s certainly not like the apprentice, though the task itself felt similar!
Our first task was to come up with a name! And after a lot of brainstorming we decided to call the event ‘FunPad – Home Away from Home’ and out of that came BrickByBrick events, kind of step by step – brick by brick I suppose!
Finding a venue was tricky, initially we had 3 possibilities, but one received a last minute booking for the night and the one in Clapham was too small. The 3rd came about by complete chance. One of our team had an interview at Runway East and during the interview our venue struggles came up in conversation and they suggested we use their venue space at Runway East! It just showed us the value of talking to people and making contacts! Now we have an amazing venue, just down the road from Moorgate, in the heart of Shoreditch.
We want the event to have a chilled, fun atmosphere and as we have a lot of family and friends there it should really gel. We’ve allocated team members, as “guest management” which basically means some of our team will coordinate guests to take part in the activities on the night. There’s crazy golf, giant jenga, giant connect 4 and mini board games, as well as canapés and a bar, of course! On the night there will be a chance to win prizes such as a table at Mahiki including drinks. £100 meal voucher for Gaucho and cooking classes at L’Atelier de Chefs. We’ve been amazed at the resourcefulness of our entire team, but especially Jen and Bella (on our fundraising team). They have managed to pull in so many favours with their extensive contacts!
In the week leading up to the event we’ve run a 7-Day Challenge where everyone in the team has had to do something they didn’t particularly relish!
So we’ve had a smoker giving up cigarettes for the day. We’ve challenged Mona who always looks beautifully turned out to wear an elephant onesie around town ☺ and Vara who “likes to chat” doing a sponsored silence! Today is one of our biggest challenges Kam is running £5K who prior to the day joked about not even owning a pair of trainers!
Everyone has done their utmost to make this fundraising event a brilliant success and to raise as much money for this amazing charity as they possibly can. If you’d like to see more pics and videos then please follow us on Instagram and join our event page on Facebook and follow us on Twitter
There’s more details about the actual event on our website and you can buy tickets through TicketTailor or if you can’t make it to the event, but would still like to make a donation to the Teenage Cancer Trust then please visit:
JustGiving and Text :BRIK87 (amount) to 70070
At the last count on Thursday 1st Dec, we had raised £3,724!

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