Event Academy’s Tania Tilbrook speaks to the BBC about what’s happening in the industry right now
From legendary line-ups to local legends, festivals are one of the most exciting and impactful parts of the UK’s events industry. But how are things looking behind the scenes in 2025?
Event Academy’s very own Tania Tilbrook was recently interviewed by BBC radio presenter Lilly to give an expert take on where UK festivals stand—and how the next generation of event professionals can get involved.
“The UK events industry is worth an incredible £61 billion to the economy,” says Tania. “And festivals play a huge role in that.”
But while the big numbers are impressive, the reality for many organisers—especially those behind mid-sized festivals like Truck Festival—isn’t without its challenges.
“We’ve seen a drop in the number of UK festivals since the pandemic,” explains Tania. “Pre-COVID there were around 800 festivals across the country. That number has now shrunk to around 600.”
So what’s happening?
“Mid-size festivals are really feeling the squeeze,” she says. “From rising artist fees to supply chain issues, it’s becoming harder to make these events financially viable. That’s why supporting these festivals—whether as a guest, a volunteer, or a local business—is more important than ever.”
While some festivals are struggling, others are thriving—particularly those that are small, niche, and community-focused.
According to data from Eventbrite, there’s been a 48% increase in small and micro events. These intimate, often localised festivals are on the rise and offer a lot of hope for the future of the industry.
“We’ve seen this first-hand,” says Tania. “Our students have been working across some brilliant festivals this summer—from Pub in the Park with Tom Kerridge to the Goodwood Festival of Speed. It shows that while the industry is evolving, it’s definitely still alive and kicking.”
One of the most exciting shifts is how local communities are benefiting from—and giving back to—their own festivals.
“Events like Upton Blues Festival in Worcestershire have donated tens of thousands of pounds back into the community,” Tania shares. “They’ve helped build local facilities and invest in future growth, a bit like how The Chalk Trust operates.”
From hotels and pubs to local shops, festivals create a big bump in footfall and trade for the area. And there’s a real knock-on effect when it comes to youth involvement, too.
“There are so many ways for young people to get involved—whether that’s volunteering, working, or even performing,” she adds. “This summer alone, our students are working across 20+ festivals, gaining incredible hands-on experience.”
Beyond the fun, festivals are an incredible training ground for anyone looking to break into the events industry.
“Many of our Event Academy students go on to launch careers in festivals and live events,” Tania explains. “And at the same time, festivals offer a platform for emerging artists to shine—whether that’s on stage or behind the scenes.”
