A Career in Event Management

At Event Academy we’re committed to providing you with the knowledge and information you need to succeed in the ever-evolving events industry.

Ever wondered what event managers do and how YOU could become one?

What do event managers do?

Event managers can work on a whole range of different events which is what makes being an event manager such an exciting, challenging and fun industry to work in.

A typical week might involve visiting a venue for an event, meeting with a client to discuss their plans, doing a food tasting session, meeting with the entertainment for the event…the list can go on!

Event managers oversee the whole process of creating an event which can include some or all of the following activities:

  • Talking to and meeting the clients to find out what they want from their event
  • Using creativity to come up with ideas for the event
  • Managing the budget (how much money is available to spend on the event)
  • Researching venues and suppliers (where the event will be held and who will supply the services  needed such as florists, musicians, equipment hire)
  • Site visits to find a venue
  • Food and wine tastings with the caterers
  • Managing suppliers and other staff working on the event
  • Marketing the event
  • Publicising the event through PR
  • Working with celebrities who will attend and endorse the event
  • Working on event sponsorship or fundraising for the event
  • Creating a Risk Assessment for the event
  • Creating an Event Plan of how to execute the event
  • Looking at ways of making the event as eco-friendly as possible
  • Being there on the day to make sure everything runs smoothly

Watch this video below from Jonny, Creative Director at The Department, a boutique agency in London

Jonny DeparmentWorking as an event manager is fast-paced and varied – every day is different from the last and event managers are always on the move.

Where do they work?

There are many different areas within the event industry that you could work in.

Event managers organise all sorts of events from large scale corporate or business events to weddings and private parties. They can work within a particular venue or organisation, or an agency working for a range of different clients who employ them specifically to organise and run events for them.

Event Agencies

There are lots of different types of event agencies. Click on the links below to explore:

Party planning agencies – work on everything from private parties to corporate, Christmas or summer parties: GSP, Bentleys, Smart Group

Boutique agencies – these are high end, high profile events with big budgets: Quintessentially, Bespoke EventsThe Admiral Crichton, The Department

Experiential Marketing agencies – work to promote brands through engaging customers with experiences like sampling of products and events: WRG, ConcertoImagination, Jack Morton

Production agencies –  deal with all things relating to the sound, audio and visuals for events, as well as stage setting: Made up, This is BD, We Are Amplify

PR agencies – use events for the launch of products and services or to create a buzz about something by working with the media: Inca PR, Modus PublicitySurgery PR

Internal communications agencies – work with a corporate organisation to help deliver a key message throughout the company: First Protocol, InvolveUnspun

Relationship building agencies – help companies maximise their existing or new relationships through organising engaging events: CTN, Adoreum

Fashion agencies – focus on the delivery of new fashion lines: Blonstein, NegarinINCA

Sporting agencies – work on the delivery of sporting events: CSM, PSG, Soul Sports, Octagon

Festival agencies – deal with organising and delivering festival events: Get Involved,  Vision Nine, Brand Events

Exhibitions – can cover anything from art exhibitions to corporate exhibitions: Clarion


Event teams within a Corporate Company

Big companies like Red Bull, Nike, Topshop, BMW and many more have event teams within their marketing departments and will either organise events themselves or hire an event agency (like the ones above) to help create events. They are often involved in creating their own company parties and company conferences.



Many venues hire event managers to deal with enquiries to hire their event spaces. Venues include clubs, arenas like the O2, sporting venues such as Wembley Stadium, hotels such as The Savoy, and historical buildings such as Hampton Court Palace and museums like the Science Museum, to name a few.

Different venues lend themselves to different types of events. For example, hotels can be perfect venues for weddings, private parties, conferences and meetings but not so good for a festival or sporting event.

Event managers working in venues can help with the selling of their event spaces to customers. Depending on the customers’ needs, they may also get involved in all areas of running the event.


Event teams within a Charity

Most charities have event teams. Charity events are predominantly focused around fundraising to raise money for their cause. These events can range from sporting or challenge events, galas or balls and the list goes on. Generally they help to organise new and innovative fundraising events.


What skills do event managers need to have?

Here are some of the skills that event managers use.

Think about your skills. Are you any of the following?

  • Organised
  • Creative
  • A ‘people person’
  • A natural communicator (which is different to being the loudest!)
  • A problem solver
  • Flexible
  • Positive
  • Confident
  • Good with numbers
  • Good with computers
  • A multi-tasker
  • Motivated
  • Hard-working
  • Someone who likes to travel

These are just some of the skills that event managers use. But remember, there is no such thing as the perfect event manager. It is all about figuring out what your strengths are and how you can overcome your weaknesses – after all, we all have them!

What is the best thing about being an event manager?

  • Every day is different
  • It can be very exciting
  • There is job satisfaction in creating a successful event
  • You get to be creative
  • It can be glamorous (you may work with celebrities or VIPs at luxurious venues)
  • Event managers can have opportunities to travel all over the world
  • You can take part in menu tastings and samplings
  • It’s very NOW – you have to be on trend or ahead of the trends!
  • You get to meet lots of interesting, different, famous, crazy and cool people
  • It’s a people orientated business
  • There’s the opportunity to move up the ladder quickly
  • Earning potential is good

Are there any downsides to being an event manager?

Every job comes with its challenges. Here are some things to consider when thinking about becoming an event manager:

  • You can work long hours, especially in the lead up to your event (This is rarely a 9-5 job!)
  • You may have tricky or demanding clients to work for
  • Your clients may not have the budget to match their big ideas so there may have to be compromises
  • Event managers often juggle many events at once so you need to be able to multi-task and handle pressure
  • It’s hard work. Often people only see the glamorous part of your job and not all the work that goes behind it…but we think it’s worth it!

How much do event managers get paid?

Pay for event managers varies depending on your role and level but salaries start from £18,000 and can reach as much as £100,000+. It is worth noting that it is not difficult to progress quickly in the event industry if you are hard-working and motivated.

So how can YOU become an event manager?

Like what you hear? Here are our suggestions to help you along your way to becoming an event manager:

  • Volunteering

Volunteering (or work experience) is fantastic for three main reasons:

1. It gives you the chance to try out different areas of events so you can see which areas you like the most.

2. Getting varied experience through volunteering helps you to build your skills and experience to add to your CV which shows potential employers that you are motivated and active in the event industry.

3. Volunteering can help you network (make new contacts) within the events industry.

    These are just some of the companies that offer volunteering opportunities to Event Academy students.
  • Networking

Having a good network is essential for event managers. This can make the difference between a good event manager and a really good event manager!

Event managers need to build up a good knowledge of who to go to for things that they need. Whether it’s a supplier (like a caterer, florist or a marquee company) or entertainment (a band, comedian or speaker) or other staff to work at your event, event managers need a pool of people they know and trust that they can contact.

Volunteering gives you the opportunity to meet lots of other like-minded people who are in the same industry and gives you the opportunity to be remembered and build your own network. This could also open doors to new opportunities you didn’t know were there!

Business Communication Duplicate model

  • Getting qualifications in event management

The events industry is more interested in your skills and your ability to do the job than how many qualifications you have. It is, however, really important to feel confident in your abilities and to have the knowledge you need to know what you are doing, which is why we recommend doing an event management course.

You may be naturally good at ‘talking the talk’ and could talk yourself into any job, but knowing how to do the job is a different matter! That is what an event management course will prepare you for.

Having a qualification also proves to an employer that you are serious about being in the events industry and that you understand the events process.

Bear in mind that courses which are accredited (recognised by an awarding body) are valued by employers who can trust that your qualification is of a high standard.

At Event Academy we offer courses at a range of levels, all of which are accredited by the Chartered Institute of Marketing (CIM).

Our Level 3 Foundation course is ideal for school leavers. It is a week-long (summer) course designed to give students a totally immersive introduction to event management.

Our Level 4 Diploma course is a 12-week part-time evening course which can be done alongside work or study. It is designed for those who are looking to start or progress in the event industry. This course is also available Online.

Our Level 7 Postgraduate Diploma is a 3-month full-time course which leads to a 3 month guaranteed work placement in the event industry, organised by Event Academy.

Find out more about the courses we offer and what our students say about them here:         Which course would be right for me?

Are there jobs out there?

Yes! The event industry in the UK is growing and there are expected to be 193,000 more event manager jobs by 2020.

Max Worsley is an Event Academy Alumni student. Max completed our Foundation course, went on to do the Diploma and after some work experience completed the Postgraduate course. He is now working at The Department.

What next?

If you would like to find out more about the event management courses that we offer at Event Academy or would like to talk to our Course Advisor about whether or not this could be the right path for you, give us a call on 020 7183 5129 or email [email protected]

We look forward to hearing from you!

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