The Power of Events is a not-for-profit platform that provides a showcase of the UK events industry that allows everyone to explore all the elements that make up this diverse industry.
The Schools Engagement Programme Pilot, launched in January 2024 with grant support from the EIF, has been completed, in the East of England.
So far the Schools Engagement Programme has…
Engaged 6,500 students in 35 schools
Delivered a consistent and compelling message about career opportunities across the seven core sectors
Increased student understanding of the UK events industry to 65% post-presentation from an initial 1%
Received hugely positive feedback from students, teachers and our industry Ambassadors.
The UK rollout is scheduled for Autumn term 2024 to Summer term 2025, starting with three new regions with associated sponsors. Event Academy has joined together with Absolute Production Group, emc3, Smyle, weIMPLEMENT to sponsor the Hertfordshire region. The Schools Engagement Programme programme and its content have been created and supported by the most unique cross section of the UK Events Industry and consists of:
An overview of the UK Events Industry 7 core sectors including main showreel video
A showcase of the 5 routes into industry
An interactive quiz
An understanding of their interests matching the huge variety of job roles on offer and skills requirements needed
A Q&A session post presentation
A follow up call to action to visit the platform to explore with their peers, parents, guardians, carers, and teachers.
All backed up by every young person receiving a branded lanyard with prompts, checklist and links to The Power of Events content and platform.
In addition, to Hertfordshire; the Schools Engagement Programme is launching on the South Coast (Portsmouth, Brighton, Eastbourne) with sponsors Identity, asembl group and in Birmingham with sponsors NEC Group, DRPG, Neon Arena Services.
The sponsors are all supporting the programme to help foster widespread awareness and enthusiasm for a career in the events industry – several more regions with associated sponsors are in planning stages to also launch by the end of the year with a total objective of these first regions covering over 300 schools and engaging over 50,000-100,00 young people, depending on the number of repeat school visits to multiple year groups.
Rick Stainton, founder of The Power of Events, has been amazed at the support the programme is receiving. “The content driven showcase has really worked well and we are excited about taking it into more schools and colleges in these first three regional deployments, thanks to the collaborative support of the sponsors.”
Claire Derrick, founder of Event Academy, said “The Event Academy is delighted to sponsor this programme. Empowering the next generation with the knowledge and inspiration they need to pursue a dynamic career in events is not just important to us—it’s our passion. The events industry offers incredible opportunities, and we’re committed to partnering with The Power of Events in showcasing how rewarding, impactful and fun a career in this field can be.”
