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Corporate Events and Conferences

Learn the discipline of corporate event and conference management.

Understand the important element of a corporate event managers role for a successful, creative experience.

Defining The Event

If you are embarking on the complex and often highly pressured challenge of delivering a corporate event or conference this Masterclass will ensure that you’ve not only covered all the bases but have the confidence to create a successful end product, on budget and with the minimum of stress.

  • The difference between event content, networking and incentivising/rewards
  • Objective setting for corporate events
  • Developing a corporate event Programme
  • Engaging the audience
  • Using creativity

Managing The Key Elements

Understand the following:

  • The importance of a corporate event cycle
  • Budgeting, creating and managing a financial forecast
  • Dealing with Procurement
  • Understanding different Conference formats
  • Managing all the elements
  • Return on Investment
  • Measurement and feedback
  • The role of a corporate event manager
  • Event Management – the ultimate Team sport

Risk Management

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