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Event Essentials

Experience the core, fundamental elements that anyone will need to be a successful event planner.

Without these essentials your career as an event manager will be little more than a sequence of guesses and accidents. Sometimes they work. More often they wont…

Setting The Scene

Understand the ‘event journey’, strategic and operational event planning, setting up a projects, event briefs and how to apply creativity to your solutions.

  • The Event Journey
  • Strategic vs Operational event planning
  • Objective setting
  • Event Briefs (how to give and how to respond)
  • Event Communications
  • Delegates, attendees, guests and customers
  • Problem solving/solution providing

Managing The Key Elements

Understand the following:

  • Budgeting and Financial management
  • Technical, logistics and venues
  • Agendas, running orders, timelines
  • Setting up your own event project
  • Measurement and evaluation
  • What makes a successful event?
  • How do you use Creativity in your event planning?
  • A day in the life of an event manager

Event Essentials

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