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Designing a thing of beauty

Last updated August 27th, 2015
Something you don’t often get to see is the running of a top notch, superbly crafted formal dinner event from the inside. On the surface and for the guests it must be a silky smooth experience. Memories of the evening will include excellent food, impeccable service, a beautiful location and some sparkling entertainment.
For the events team the experience is what Claire Derrick, our Director of Education, calls “the swan effect”. Their job is to keep everything beautifully calm on the surface while paddling away furiously to ensure the minute by minute schedule they’ve carefully crafted holds the blueprint for a fabulous evening.

This video was taken at the recent Ambition Gala Dinner. It was shot and produced by one of our current students Vivien. Watch it to get an idea how the hard work of the events team translates into an event of effortless elegance from the guests’ viewpoint.
As Vivien said in an interview with us a few weeks ago, she thinks of event management as being a job all about designing beautiful things for other people to enjoy.
As you can see in the video, this applies to everyone involved, right down to every last one of the volunteers. Your smile as you greet the guests is a part of their perfect evening.
Do you think your creative flair and love of working with people needs a better outlet in your career? Find out more about our courses starting in September by giving us a call on 020 7183 5129 or download a brochure.


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