By Martin Turner – Senior lecturer at The Event Academy
Chanel, Dior, Valentino, Burberry, Gucci, do you have a favourite designer? Are you passionate about the glamorous world of fashion and want to be part of it? Do you follow celebrities on social media and in the press and know all about the parties and events they are attending?
Event management is the fast track way to get up close to all the action in the world of the rich and famous. All those parties, fashion parades, galas and brand events need organizing by event experts with an eye for detail and bucket loads of creativity.
What are some of the qualities you need to be a success as an event planner in Fashion and Private Parties? Both myself and Josef Jammerbund, the former Head of Events for the UK Fashion Council believe that you need a good dose of the following:
- Detail oriented
- Highly organized
- Not afraid of working long hours
- Willing to travel
- Excellent written and verbal communication skills
The main locations for the all-important “Fashion Weeks” take place in London, Paris, New York, and Milan. There are both the women’s and the men’s collections to showcase and many events taking place day and night for everyone associated with the industry. People who work in this business are used to seeing things that are new and original for every season, so to be enticed to accept an invitation to a fashion event, they need to experience something creative, special and unexpected.
With Hollywood stars and sport personalities appearing on the cover and with the pages of the fashion press, there is a strong cross over within these worlds and the events that they attend. You’ll need confidentiality and a calm approach to manage all the challenges that will come in your direction while planning these events. But this world is exciting, always changing, and incredibly dynamic.
What doesn’t change are the fundamental skills you need to plan and execute events professionally. At The Event Academy you meet and learn from lecturers like myself and Josef who have worked with some of the biggest names in fashion and entertainment. Private parties are often put on by some of the most influential and successful people in the world. It is these people who have the personal wealth to entertain their friends and business colleagues in a way that is designed to really impress.
You’ll need to develop a reliable and reputable stable of exceptional suppliers to work with who share the same values of excellence and creativity that you do. These would include:
- Fine dining caterers
- Lighting and sound producers
- Stunning and exclusive venues
- Décor and furniture
- Highly trained and immaculate wait staff
- Fine wine and champagne merchants
- Access to cutting edge entertainment
In the world of fashion and private parties, you need your events to be the ones that people are talking about. Your sense of style and flawless delivery is what will grow and expand your reputation as an event planner who sets the pace and that everyone wants to work with. You need to keep yourself informed and up to date on trends and new creative ideas to stay ahead of the game.
It’s not enough to be a well-organized person with a big creative streak and a knowledge of this world. You need the expert training to ensure you have all the event management ammunition to deliver above and beyond expectations. Documentation, process and clearly communicated management are essential.
The Event Academy is focused on making sure you are trained by people with the experience to match your expectations. We have worked with Dior, Armani, Swarovski, Louis Vuitton, Anya Hindmarch, and many more while producing private parties attended by the who’s who of entertainment from around the world.
Your dreams could become a reality just as soon as you get your event career under way and focus your energy and attention on getting to where you want to be. Events are happening every day somewhere around the world. Fashion and Private Parties are never going to stop, they feed every facet of media with news stories of who was where, what they were wearing and who was at the event. As a qualified event manager you could be the brains behind these events and develop a career that will quite literally make you a star.