If you like people, love logistics and enjoy a goal-focused challenge, then conference management could be just the area of events for you.
No conference happens in isolation: it’s closely linked to a goal the client has (such as gaining funding, sharing information, improving engagement) and must also be aligned with what attendees need and the high standards of expectation they’ll have … after all, they’re taking time out of their busy schedules to come to the conference.
And who’s the person in the middle of all that? It could be you …
A Day in the Life of a Conference Event Management
The bottom line of conference management is – your days will be extremely busy, whether it’s event day or not! Conference days are the culmination of a whole schedule of planning and activities designed to deliver the message and engagement that those commissioning the conference want – and in an increasing number of ways, such as live streaming, digital downloads for delegates and virtual attendance.
So a conference producers’ daily to-do list will include any (and frequently all) of the five following aspects:
- Research – including feasibility and competition, as well as venue, speakers and technological developments to support conference delivery.
- Planning – all aspects of the schedule, format, and content of the conference – yes, you could also be involved in writing the conference programme and materials. You’ll also either be the person who’s in charge of marketing and promoting the conference or who’s expected to work alongside a marketing department, to ensure the conference achieves its goals.
- Managing – the really hands-on phase of making sure that any contractors involved are preparing or performing as required, ensuring customer-service for delegates, and strategising to ensure that none of the clients’ desired outcomes are overlooked.
- Delivering – being that presence on conference day to ensure that all logistics happen seamlessly, problem-solve any issues and deliver any in-conference events, such as awards and evaluation sessions.
- Evaluation – every conference is arranged with a set of outcomes in mind and it’s the job of the conference producer to not only monitor and evaluate but to report on outcomes.
Sounds daunting? Well maybe, but whether you’ve just completed school studies, a university degree or you’re moving into events from another career path, you’ll be surprised how many skills you already have to offer across these aspects. And of course, studying event management with Event Academy will also help you build fledgling skills into professional strengths.
You can find out more about the varied tasks event managers face on a daily basis with our alumni Day in the Life video! Look out for Masha and Nadisha, whose experiences include the wide scope of conference management!
How to get into Conference Event Management
As with all events careers, gaining experience is vital. Our Foundation and Diploma Courses offer access to plenty of experience through volunteering, whilst our (Postgraduate and Degree-alternative courses) offer a 3 month work placement so that you not only gain experience in your own practice, you can also gain a foot in the door of the industry, as some of our alumni explain:
Postgraduate work placement video
Although you can certainly access our courses from wherever you are, with the online versions of our qualifications, because London is the #1 location for conferences, you can also gain a real advantage by studying with us here in London. The combination of a live course (or courses) which include involvement in live events in London can really enhance the experience section of your CV.
Because the role of a conference event manager requires significant skills in marketing, our CIM accredited qualifications help demonstrate to potential employers and agencies that you understand what’s behind successful conferences for clients and attendees, somethig that also makes your CV stand out.
Conference Event Management Career Opportunities - from Exciting Roles to Big-Name Brands
There are over 1.3 million business events held annually in the UK – including conferences and seminars (Eventbrite). So, from working freelance to being employed by an agency, a local company, national brand or global corporation, it’s no surprise that conference management can offer a wealth of roles – designated as anything from conference planner, conference director and conference producer, to conference assistant.
The growing number of companies and industries which run conferences also means there are considerable sector and brand opportunities for successful professionals. For instance, as a conference director, you could work for:
- Public sector services – the NHS, local authorities and education authorities regularly use conferencing as a way of sharing information and practice.
- Corporate and industry clients – where there are large corporations and industries, there are corporate events such as conferences and seminars, for education, brand awareness and communicating ideas and practice. Think political parties, industry authorities (such as power, energy, and transport), entertainment and arts sectors – to name just a few.
- Charities – whether local, national and global, charities are only able to thrive through funding, networking, and sharing. Whether they’re aiming to share information and research, raise awareness and campaign issues, conferences and seminars are vital as one of the most cost-effective way for charities to strategise and grow.
- Private sector – conference management is rapidly growing in the hospitality sector, with hotels, landmark buildings and private conference venues all competing to be a part of the conference events industry.
Without events education and experience, it can take a while for the right opportunities to come your way. However, Event Academy qualifications will help you gain the professional knowledge and expertise, plus the advantage of being work-ready across any of those sectors or conference management positions.
Conference Event Management - Our Expert Lecturers
At Event Academy, we’re all about learning through experience – and we don’t just mean your own! All our lecturers are event industry experts, delivering live events as well as lecturing for us … so you can learn through their experiences too.
Our lecturers also offer their own areas of expertise – so if conference planning is an area which specifically interests you, you’ll have the chance to learn from experts who have a successful track record in planning and delivery of such events:
- Rupert FitzMaurice – our very active Director here at Event Academy, Rupert FitzMaurice, offers his career experience in his lectures which include event management in the corporate, conference and seminar worlds. His inimitable focus on engaging people rather than processes has made him not only sought-after in conference event planning but also in leading lectures and seminars which empower as well as educate, here at Event Academy,
- Rosie Ham – Event Producer Rosie’s events experience working across the vast sectors of finance and media means she offers real insight into team-leadership, corporate project management and creating engagement through the planning and delivery of world-class conferences and seminars. Rosie’s success in this sector of events has led to her emergence as a career role model for many of our alumni, including Victoria Smart.
And a last word about those lectures: in his Postgraduate course, Maarten De Ruyck found the lectures were perfectly pitched to help support learning, understanding, and experience of not just what it is to manage events, but what’s really behind being a successful event manager:
“The lecturers are really professional and engaged, and bring a real positive energy to their lectures and to the students.”
Because our lecturers don’t just stand up and tell you all about it: many also involve you, with on-site visits to in-progress events they’re working on, something which has a real impact on both your learning and your professional experiences.
Our courses readily include this level of immersion with the work of professional event managers, because our aim is simple: this experiential basis for all of our learning content should really enhance your own knowledge, practice, network, opportunities, and prospects when it comes to professional conference management roles.