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Whatever your motivation or inspiration, being a sports event manager is a challenging role where it’s not enough to just take part – it’s about contributing to a winning team and delivering results.

The Sports Sector Explained

A Day In The Life of a Sports Event Manager

There’s no typical day in the life of a sports event manager but what they all have in common is the need to get things right. As a sports event manager you will be managing:

  • Logistics  – the what, where, how and who of the event;
  • The purpose and branding of the event – the why, behind the whole proposal;
  • Financial aspects – who and how, plus how much. The financial aspects of sports event management includes sponsorship and funding, negotiation and contracts;
  • Expertise and event-environment specifics – the event manager is the go-to person to answer all logistical, participant, safety and security concerns.

To get an idea of just what’s involved behind the scenes, check out the event-managers’ perspectives on successful elements behind three major sporting events:WimbledonSoccer Aid and the Rugby World Cup.

The right kind of training is crucial to gaining success in the field of Sports Event Management.

Event Academy offers superb event management courses which level the playing field in this competitive industry and deliver work-ready sports event managers who are vital additions to event teams!

Getting Into Sports Event Management

The best way to get into sports event management is to join the Event Academy team! Whether you study with us live in London or online from wherever you are, our event management courses offer:

  • A thorough education in all aspects of event management;
  • Volunteering and work experience opportunities (varies according to course);
  • Industry-respected, CIM-accredited qualifications;
  • Access to our vast network of industry contacts and partners.

Our courses include volunteering opportunities and even a 3-month work placement, on our Postgraduate course, where we really try to match you with an area of interest, as Hayley discovered on her placement at M&C Saatchi: Sports & Entertainment.

Career Opportunities

Sports venue management – Wembley or Twickenham anyone?

  • Charity sports event manager – charities big and small use sports events raise awareness and funds.
  • Sporting authorities and governing bodies – The FA, for instance.
  • Other sectors – including health and local authorities, who often run sports events as part of local and national campaigns.

The list goes on…working in Sports Events isn’t just about opportunities linked directly to a sport. Many large corporations and brands have marketing and entertainment arms which can include sponsoring and running their own sports events – think of companies such as Red Bull, Nike, Adidas.

It’s also possible to work with agencies such as CSMPSG, and Octagon, to deliver sporting events for big names and top international events.

Event managers with a record of success, experience and qualification find they’re able to access plenty of opportunities, and our event management qualifications can really help you to establish that professional track record of your own.

Our Expert Lecturers

At Event Academy, we’re all about learning through experience. All our lecturers are event industry experts, delivering live events as well as lecturing for us, so you can learn through their experiences too.

Our lecturers also offer their own areas of expertise – so if you’re looking to get into sports event management, you’ll be learning from those who’ve reached the top of their game in delivering sporting events, such as:

Richard Bradshaw – with expertise in safety and production, including international sports events and prime-time TV.

Justine Kane – our course director is also an award-winning entertainment and arts industry expert and a star lecturer across our Diploma and Postgraduate courses. Her event management career has included high-profile sporting events, working alongside royalty and celebrities.

Our lecturers don’t just stand up and tell you all about it, they also show you through on-site visits to events they’re involved in, something which has a real impact both on your learning and your professional experience, as Hayley found on her Postgraduate course:

“It’s brilliant to see how the lecturers actually work when they are on site.”

Our courses readily include this level of immersion with professional event managers. This experiential basis for all of our learning content should really enhance your own knowledge, practice, network, opportunities and prospects when it comes to being warmed up and ready to go, in a sports event manager’s role!

Can’t find a sector or unsure which suits you best? We are here to help.

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