Free Open Evening

Fashion Event Planning

By BossJuly 5th, 2012
Back view of female models on catwalk

“Fashion is architecture: It is a matter of proportions.” Coco Chanel

If you are interested in embarking on a career in Fashion Event Planning it is important to understand that largely there are 3 types of fashion events that exist which are as follows:

A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or “houses” to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what’s “in” and what’s “out” for the season.

The most prominent fashion weeks are held in the four four fashion capitals of the world:

 

Other important fashion weeks in the world include Australia, Bangalore, Bangkok, Barcelona, Seoul, Tokyo, Sao Paulo, Los Angeles, Hong Kong, Buenos Aires, Singapore, Toronto and Madrid.

In the major fashion capitals, fashion weeks are semi-annual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.

Some fashion weeks can be genre-specific, such as a Miami Fashion Week (swimwear), Rio Summer (swimwear), Pret-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week and Bridal Fashion Week, while Portland (Oregon, USA) Fashion Week shows some eco-friendly designers.

Vintage fashion

In 1943, the first French Fashion Week was held, with one main purpose: to attract attention to French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment  – as for centuries designers in America were thought to be reliant on the French for inspiration.

Stepping out in fashion

If you want to break into fashion events then the easiest way (other than through your own networks) is to do an internship. It is increasingly how companies choose to hire new staff as it is chance for both parties to ‘try before they buy’. You may get asked to assist with general company events initially which will then likely lead onto major fashion events.

In the world of event management fashion event planning is often seen as very glamorous and cutting edge. In reality there are aspects of it which involve a lot of hard work and pressure behind the scenes that is often  unrecognised.

By training with Event Academy we will help you break into the fashion industry and increase knowledge and understanding of the fashion world.

Alumni, Careers,
Do you fear taking that next step in your career? You are not alone...read Stacey's story
I’m Stacey Storey. I’m an Events and Logistics Manager for the Civil Service. I lead a small team of event managers who plan and deliver corporate events. I was so excited when Claire told me that a new Event Academy location was being announced – in Manchester! I love Manchester, it has so much to […]
Read More
Careers, Events,
5 Habits of Successful Event Managers
   
Read More
Careers, From the Course,
What Do You Study In Event Management?
    Up to date course? The events industry is exploding with new and exciting event technologies and digital event production. If a course is relevant and up to date on event management in the 21st century, it should include studies of event trends and new innovations. For example, the most up to date courses […]
Read More
Career, Events,
All You Need to Know About Event Agencies - Kim Myhre
An experience innovator, thought leader and brand storyteller, Kim Myhre’s also an event industry expert and Managing Director at MCI Experience. In this video, with full transcript below, Kim offers insights from his global experience in event management to share how an event agency works and explain its role in creating brand experience events.
Read More
Uncategorized,
#createyourchange Diploma Competition Terms and Conditions
Read More
Events, First Job,
How To Steal An Event Red Carpet
An unexpected new star was born at the Golden Globe Awards on Sunday night – a woman serving Fiji Water at the red carpet. Social media can’t seem get to enough of the “Fiji Water Girl” – as she has now been dubbed – who photobombed every celebrity pic and looked fabulous while doing so. […]
Read More