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The world of exhibitions is extremely diverse and literally global from trade shows to arts, education, history, culture and science – just name an interest and an exhibition is most likely to be involved!

A Day In The Life Of An Exhibition Event Manager

An exhibition manager must utilise a diverse range of skills in this wide and varied industry.  The scope of your role will vary depending on the type of Event Manager you become.  However, there are a set of fundamentals that must be acquired, as well as the eye for detail aspects that are specific to event management. These are:

  • Research, creating proposals and pitching to clients.
  • Organising, logistics, and monitoring all aspects.
  • Securing venues, exhibitors, designers, contractors, and suppliers
  • Supervising teams and working closely with any outside partners involved, such as venue, catering, security or PR staff.
  • Sales, promotion, and marketing
  • Security, health and safety, data protection.

Every exhibition will be different and will involve a myriad of specific tasks and skills that not everyone has when they set out in event management. Our courses will get you skilled up so you don’t make an exhibition of yourself, but a success of every exhibition you’re involved with!

Getting Into Exhibition Event Management

It’s possible to get into exhibition management from a range of other careers – particularly those sectors which demand attention to detail, great people skills, the ability to organise and meet deadlines.

If you’re currently in a role which demands great organisational skills you could also find yourself with a skillset – and mindset – which transfers well to exhibition management.

If you already have a degree our Postgraduate courses support a transition into exhibition event management by developing your existing skills in an event-based context and through experiential learning and volunteering.

Our three-month work placement will to allow you to develop professional practice, an essential network, and a portfolio of experience in exhibition event management.

If you’ve recently left school or college, or just want to move forward from where you are now, there are courses available to you. These include options for online and live modules for maximum flexibility:

  • Foundation – intensive, level 3 qualification to introduce you to the events industry.
  • Diploma – level 4 certified qualification covering everything you need to know about the fundamentals of event management – and then some!
  • Degree-Alternative – progressing from level 3 to level 7, this combination of our Foundation, Diploma and Postgraduate courses is around a third of the cost and time of a traditional degree course and offers live event management, optional work placement and individual mentoring.

Volunteering is a vital way to gain experience and build a network of contacts. All our courses give you access to a wealth of volunteering roles at exhibitions as well as other types of events, so that you can start to develop the skills you need right from the start.

Event management is a highly competitive industry.  Because all our courses are Chartered Institute of Marketing (CIM) accredited and are well-respected in the events industry, successful study with us can greatly improve your professional practice and prospects!

Career Opportunities

The opportunities for Exhibition Managers are global. Many exhibition roles are venue-based and most major cities boast dedicated exhibition centres, museums or arts and education venues who would employ exhibition managers, directors or assistants.

It’s also possible to work in exhibition events through agencies, including one of our industry partners Clarion, a specialist international exhibition and conference events company.

Because exhibitions usually have a very specific “showcase” focus, many corporations also employ event managers who have exhibition expertise as part of their marketing teams, to support marketing aims through exhibiting new products, research developments, and marketing or investment proposals.

Working in exhibition events really does present opportunities for working with high profile companies and household names, as most companies and brands use exhibitions for promotion, education and communicating ideas and awareness about their company or brand.

Because exhibitions usually have a very specific “showcase” focus, many corporations also employ event managers who have exhibition expertise as part of their marketing teams.

Read about the experience of alumni Elly Thomas, whose work placement as part of her Postgraduate course with Event Academy resulted in the opportunity to work on an international exhibition event with the World Photography Organisation (WPO) and Sony.  This lead to a full-time staff role with the WPO.

Our Expert Lecturers

Our lecturers also offer their own areas of expertise. You will be learning from those who are centre stage in delivering successful events, including exhibitions:

  • Clare Thomas – Marketing Lecturer Clare has diverse experience which includes running experiential events, marketing, and training. With experience in working on national and international projects, Clare’s the ideal person for injecting enthusiasm and know-how into the fundamentals of event management and in bringing exhibitions to life as experiences.

Our lecturers will also invite you to on-site visits to in-progress events they’re working on, which will have a real impact both on your learning and your professional experiences, as alumni Hayley found on her Postgraduate course:

“It’s brilliant to see how the lecturers actually work when they are on site.”

Can’t find a sector or unsure which suits you best? We are here to help.

Read More From Our Blog on The Exhibition Sector


Career Path Of Exhibition Designer


Top Tips For The Perfect Event


Exploring Transferable Skills