Charity

Charity event management is hugely diverse. From a research conference, to charity awards ceremonies, to gala dinner fundraisers; to live arts or music events, to fundraising auctions and exhibitions locally, nationally or internationally – you could well be involved in all of it!

Whilst it’s impossible to outline a typical day, it is possible to make sure you know which key skills areas any charity event manager must be able to bring to the role:

• Objective Setting – the event manager is integral to responding to and delivery of the client’s objectives.
• Market awareness, marketing, and negotiation – strong ability to identify the target market to produce results.  Marketing the event to sponsors and participants, negotiating the charity’s interests with sponsors.
• Creativity – coming up with creative ideas which inspire enthusiasm, interest, and participation is crucial to securing interest in the event.

Our CIM-accredited qualifications mean that expertise in marketing is embedded in each course and our hugely experienced charity event expert lecturers will inform and involve you in all the essentials for the role!

Read more about what’s involved in creating charity events.

Volunteering is essential for gaining experience for a career in events and the charity events sector offers plenty of opportunities.

It can be easy enough to do this yourself, by contacting charities, but it can be hit-and-miss as to whether you gain the relevant experience to really enhance your career. When you choose one of our courses you’ll have plenty of access to valuable volunteering opportunities:

Read about some of our students’ experiences of volunteering at the London Marathon and at the Ambition Royal Gala Dinner at Kensington Palace.

As alumni Ammar says, the volunteering aspect of Event Academy courses “gives you an appreciation of everything that goes into making an event successful, that you can’t get from the lectures alone.”

Whether you’re switching careers, improving your current event management skills or starting out with event management, we have courses which can fit flexibly with what you need: online, or full, or part-time live courses here with us in London. You can also study at whichever level suits you:

• Foundation – an intensive, level 3 qualification to introduce you to the events industry.
• Diploma – a level 4 certified qualification covering everything you need to know about the fundamentals of event management.
• Postgraduate – a level 7 qualification with an initial 3 months of learning, volunteering and practice, followed by 3 months of optional work placement.
• Degree-Alternative – progressing from level 3 to level 7, this combination of our Foundation, Diploma and Postgraduate courses is around a third of the cost and time of a traditional degree course and offers live event management, optional work placement and individual mentoring.

Charitable event roles are extremely varied and can include professional event roles which focus on:

• Fundraising and marketing
• Creative solutions
• Sponsorship, recruitment, and engagement
• Corporate strategy

With many national and global charities, such as Greenpeace and Oxfam involved in major events such as the Glastonbury Festival, a charity event manager could find themselves working in event-specific roles.  There are also opportunities to work alongside global brands or corporations who want an in-house event professional to develop their corporate strategy for charitable giving.

Charity event management is a vast area! If you’d like a wider view on salary and role expectations for charity event managers, check out our popular blog post on the subject.